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An original character that gives your brand a face

Mascot Logo Design: A Character Shoppers Remember and Recognise

A mascot can carry a whole brand, if it is original and simple enough to shrink. For mascot logo design we sketch distinct characters, refine one and build the poses, icon and sticker files around it. From $450, fixed price.

  • Original characters sketched from your brief
  • Poses and expressions for the store and social
  • Simplified icon version for favicons
  • Sticker- and merchandise-ready artwork
From$450
Delivery6 to 21 working days
Revisions2 rounds
Character studio turning a mascot sketch into a finished asset set with icon, sticker and avatar versions for a Shopify store
Our track record

450+ Shopify Stores Launched Since 2015. Now Let Us Handle Your Mascot Design.

A good mascot is friendly at large size and still readable as a tiny icon. We design for both, so the character works on a banner, a sticker and a profile circle.

450+

Shopify stores designed and launched

4.9+

Average rating from verified clients

2015

Building Shopify stores since

Secure checkout

Pay through a protected checkout and keep a full order record.

Two revision rounds

Included in every package, so the result matches what you pictured.

Backup before changes

We work on a duplicate of your theme, never on your live store.

Who this is for

Mascot Logo Design: Who We Work For

Characters suit particular kinds of brand. Most people ask about mascot & character logo design in one of these six situations.

You are a good fit if
  • You want a character as part of your brand
  • You would like the price fixed and the scope written down
  • You can describe the personality and share references
  • You own the store and approve the final design
  • Pet and family brands

    A friendly character builds warmth fast.

  • Food and snack sellers

    A mascot makes packaging memorable.

  • Gaming and community brands

    A character becomes the rallying point.

  • Brands selling to children

    Characters help children recognise and ask for products.

  • Creators building a merchandise line

    Stickers and prints need clean artwork.

  • Founders short on time

    You would rather answer a brief and choose a concept.

Problems solved

Why Mascots Often Miss the Mark

A character is easy to love and hard to get right as a logo. These are the six problems owners raise most often.

  1. The character looks borrowed.

    It resembles a well-known figure.

  2. It is too detailed to shrink.

    Fine lines turn to mush in a favicon.

  3. There is only one pose.

    The brand cannot show emotion or action.

  4. Colours do not match the store.

    The character clashes with the theme.

  5. Artwork is not reusable.

    A flat image cannot become a sticker or print.

  6. The project drags on.

    Rounds of sketches go on without a plan.

What we can do

Mascot Logo Design: What the Work Covers

Six jobs make up the design. Your package decides how far each one goes for your mascot.

Personality brief

We agree who the character is, who it speaks to and what it should never be.

Character concepts

A designer sketches distinct characters, not variations of one idea.

Development and colour

The chosen character is cleaned, coloured and tested on your palette.

Poses and expressions

Additional poses show action, joy and calm.

Icon and one-colour versions

Simplified versions are made for favicons, avatars and stamps.

Production files

Artwork is exported for stickers, prints and the store.

What is included

What Is Inside Your Mascot Design Package

Each deliverable in Mascot & Character Logo Design sits in one of the six groups below. The comparison table below shows how far each group goes by package for mascot design.

Brief

  • Personality questionnaire
  • Reference board
  • Do and avoid list
  • Direction summary

Concepts

  • Character sketches
  • Distinct directions
  • Concept presentation
  • Your choice and notes

Finish

  • Clean line artwork
  • Colour pass
  • Palette test
  • Final character

Poses

  • Main pose
  • Alternate poses
  • Expressions
  • Action pose if chosen

Versions

  • Icon-only version
  • One-colour version
  • Sticker-ready artwork
  • Avatar crop

Hand-over

  • All file formats
  • Character guide
  • Written notes
  • Recorded walkthrough

You provide the products, the brand assets and your approvals. We handle the mascot design work and the checks.

Character production

How a Sketched Mascot Becomes a Full Asset Set

The walkthrough follows a character from a rough sketch to a delivered set: the outline is cleaned, colours are applied, expressions are added and the set is exported in the sizes a store and its stickers need.

From sketch to a full mascot asset setA raw, cluttered product photo (Sketch) is retouched in Character studio: Clean…, Colour fills, Expression…, Icon version. Then a finished set is delivered: Main pose 3000x3000, Icon 512x512, Sticker 2000x2000, Avatar 400x400. Stages: Sketch, Clean, Colour, Deliver.From sketch to a full mascot asset setCharacter studioDelivered setClean…Colour fillsExpression…Icon versionSketchFinishedLine…SaturationContrastMain pose3000x3000Icon512x512Sticker2000x2000Avatar400x4001Sketch2Clean3Colour4Deliver
From sketch to a full mascot asset setA raw, cluttered product photo (Sketch) is retouched in Character studio: Clean…, Colour fills, Expression…, Icon version. Then a finished set is delivered: Main pose 3000x3000, Icon 512x512, Sticker 2000x2000, Avatar 400x400. Stages: Sketch, Clean, Colour, Deliver.From sketch to a fullmascot asset setCharacter studioDelivered setClean…Colour fillsExpression…Icon versionSketchFinishedLine…SaturationContrastMain pose3000x3000Icon512x512Sticker2000x2000Avatar400x400SketchCleanColourDeliver
Portfolio

Store Designs From Our Studio

These storefront designs show how layout, product detail and trust cues change from one niche to the next, which is the same care that goes into Mascot & Character Logo Design.

Furniture visual for Custom Shopify Theme Design from Scratch

Furniture store design

Furniture
Food visual for Full Shopify Store Redesign & Makeover

Food store design

Food
School supplies visual for Seasonal & Campaign Shopify Homepage Design

School supplies store design

School supplies
Digital course visual for Shopify Landing Page Design & Build

Digital course store design

Digital course
Fitness technology Shopify store design with wearable products and mobile commerce interface

Fitness technology store design

Fitness technology
Skincare visual for Custom Shopify Homepage Design & Build

Skincare store design

Skincare
Process and timeline

How Your Mascot Design Is Delivered, Start to Finish

Six steps for Mascot & Character Logo Design, with your live store left alone until you give approval. Your calculator choices decide how long each step of the mascot design takes.

  1. 1

    Brief and asset review

    You tell us what your mascot design must achieve, who it is for and what you admire. We agree the plan in writing.

  2. 2

    Choose how we get access

    Add us as a collaborator, or have us work in our Shopify Partner account and transfer the result to you. We never ask for owner passwords while we work on the mascot design.

  3. 3

    Agree the personality and the limits

    We discuss who the character is, who it speaks to and what to avoid, and collect references so we steer clear of lookalikes.

  4. 4

    Sketch, choose, refine and build the set

    A designer sketches the concepts, you choose one and it is cleaned, coloured, tested on your palette and extended into poses and a simple icon.

  5. 5

    Compare the result with the brief and with your store

    We check every mascot design deliverable against the brief and, where it goes into a store, on phones, tablets and desktops. We correct any difference from the plan before it reaches you.

  6. 6

    Deliver and hand over

    After your approval we deliver the mascot design with source files and written notes. Revision rounds are part of the package, and every account stays yours.

Compare your options

Do it yourself, Marketplace gig, Large agency or Our Mascot Design Service?

Four usual ways to get a mascot. This comparison shows who sketches, refines and prepares the production files.

What mattersDo it yourselfMarketplace gigLarge agencyStore Design Expert
Original characters sketched from a briefStock characterSometimesSometimesYes
Poses and expressionsNoExtra costSometimesYes
Simplified icon and one-colour versionsNoRarelySometimesYes
Sticker- and merchandise-ready filesNoNoExtra costYes
Price known before work beginsCheap but open-endedYesQuote onlyYes
Shopify store and checkout expertiseLearningVariesGeneralYes
Two structured revision roundsNoVariesExtra costYes
Written notes and source files at handoverNoRarelySometimesYes
Inside every project

What Protects Your Store and Your Budget During Mascot & Character Logo Design

Doing this work touches your store, your brand and your budget, so these six habits come with every mascot design package.

Originality and trademark stay with you

We draw original work and avoid obvious lookalikes, but a designer cannot guarantee a mark is free of conflict, so you confirm trademark availability and we do not give legal advice.

Least access needed

We ask only for the access your mascot design needs, through Shopify's own sharing tools where a store is involved, and remove it when we finish.

Working files are yours

Final and working files for your mascot design are handed over, so another person could use them later.

Checked before you look

Every mascot design item is checked against the brief first, so your review covers taste and wording, not faults.

No promised sales

We make mascot design to help shoppers decide, and we never promise revenue, rankings or reach.

Rights respected

We only use images, fonts, music and text you own or that are properly licensed in your mascot design, and we say which.

Interactive price calculator

Build Your Mascot Design Package

Choose a package, then tell us about your volume, your mascot design needs and how soon you want it. The fixed price and delivery window update with every click.


Choose your packageRequired

Packages grow with volume and depth of mascot design. Each option states its own price and any added days.

Two character concepts sketched from your brief, one developed into a finished mascot in a main pose with a wordmark lockup.

  • Two character concepts
  • One mascot developed
  • Main pose in colour
  • Wordmark lockup
  • Vector and PNG files

Three concepts with four expressions or poses, a simplified icon version for favicons and a colour and one-colour set.

  • Everything in Critter Essential
  • Three character concepts
  • Four expressions or poses
  • Simplified icon version
  • Colour and one-colour set
  • Sticker and avatar versions

Five concepts with a full pose and expression sheet, a character guide, merchandise-ready artwork and licence-clear delivery.

  • Everything in Critter Plus
  • Five character concepts
  • Full pose and expression sheet
  • Character guide
  • Merchandise-ready artwork
  • Source files handed over

Very large volumes, several brands or stores, rush schedules and unusual formats for mascot design are scoped separately and quoted at a fixed price.

How much brand discovery?Required

Deeper discovery sharpens the character.

How many poses and expressions?Required

Each pose is drawn and coloured.

How will the mascot be used?Required

Merchandise needs extra checks.

How soon do you need it live?Required

Standard follows the schedule your other choices set. Pay to move up the queue and go live sooner.

Optional extrasOptional

Each one begins switched off. Turn on what you need, watch the total, switch it back off.

Request a custom quote

Very large volumes, several brands or stores, rush schedules and unusual formats for mascot design are scoped separately and quoted at a fixed price.

Request a Quote

Changed your mind? Choose Critter Essential, Critter Plus or Critter Premier above to return to the instant calculator.

Packages and comparison

Mascot Design Package Comparison

Line-by-line detail of what each package covers, useful when choosing between a light pass and a full mascot design service.

What is includedCritter Essential
$450
Critter Plus
$950Recommended
Critter Premier
$1,850
Two character conceptsIncludedIncludedIncluded
One mascot developedIncludedIncludedIncluded
Main pose in colourIncludedIncludedIncluded
Wordmark lockupIncludedIncludedIncluded
Vector and PNG filesIncludedIncludedIncluded
Three character conceptsNot includedIncludedIncluded
Four expressions or posesNot includedIncludedIncluded
Simplified icon versionNot includedIncludedIncluded
Colour and one-colour setNot includedIncludedIncluded
Sticker and avatar versionsNot includedIncludedIncluded
Five character conceptsNot includedNot includedIncluded
Full pose and expression sheetNot includedNot includedIncluded
Character guideNot includedNot includedIncluded
Merchandise-ready artworkNot includedNot includedIncluded
Source files handed overNot includedNot includedIncluded
Typical delivery6 to 9 days9 to 14 days14 to 21 days

What the calculator above shows for Mascot & Character Logo Design, the total and the estimated delivery, is what your order will use.

Why Store Design Expert

Mascot Logo Design: Why Brands Choose Us

Anyone can commission a drawing. Brands hire us for the personality brief, the simplification and the production files that turn a character into a working logo.

We design for large and tiny

The character is tested as a banner image and as a favicon.

Daily work on Shopify brands

Characters, stickers and store headers are everyday material for us.

Rated 4.9+ by verified clients

These reviews come from verified Store Design Expert clients, in their own words, and your mascot design follows the same process.

Prices you can plan around

Every package, option and extra has a visible price, sized by volume, detail and speed for your mascot design.

No account manager in between: you reach the person doing the work

You write to the person handling your mascot design, not a ticket queue.

Experience since 2015

More than 450 Shopify stores launched means few catalog, content or launch problems are new to us, mascot design included.

What we need to get started

What We Need Before We Start Your Mascot Design

Three ways to give access, then a short list of facts about your mascot design.

The personality

Describe who the character is and who it talks to.

References you like

Send characters and styles that feel right, and ones to avoid.

Existing assets

Send your current logo, colours or fonts if you have them.

Accept our collaborator request

Give us your store address and approve the request we send. The owner can grant what we need for your mascot design and remove us in one click.

Taking over existing work? That is fine

Let us know what exists, and who made it. We review your mascot design first and agree what to keep.

Or share a restricted staff login

A staff account with limited permissions works too for mascot design, though the collaborator route is easier to revoke.

Owner passwords and card details are never requested for your mascot design. Everything runs through Shopify's built-in access settings, and our access ends with the project.

Testimonials

What Store Owners Say Before You Order Mascot & Character Logo Design

Verified Store Design Expert clients describe the brief, the work and the handover in their own words, and your mascot design follows the same path.

Verified

Store Design Expert is the best. The work is very professional, they pay close attention to detail and, more importantly, they listen. Their level of cooperation is second to none, and everything was delivered in a very timely manner. I will keep them in mind for future projects.

BN
Barbara N.United States
Verified

I am beyond satisfied! Store Design Expert went above and beyond on my project. Highly recommended!

MD
Michael D.United States
Verified

The experience was tailored to my brand and specifications to the letter. I love the result.

EP
Eric P.United States
Verified

They definitely get the job done. Very patient and understanding throughout the whole project.

BS
Brian S.United States
Verified

Thank you so much to Store Design Expert and the team. My site looks far more appealing to customers, and I will happily recommend your services to other new small businesses.

JS
Jennifer S.United States
Verified

Very patient, informative and transparent, and they did exactly what they said they would do. Thanks for all the help!

RO
Raymond O.United States
Verified

Store Design Expert is the only one I use for all things WordPress. They have a high level of understanding, deliver quality work and are easy to deal with.

SC
Scott C.United States
Verified

A pleasure to work with. They did pretty much everything I asked and definitely exceeded my expectations. I will be working with Store Design Expert again soon.

JL
Jerry L.United States
Verified

Superb work! Store Design Expert is incredibly patient, and even when I did not fully understand my own questions, everything was explained again in detail. My vision was implemented perfectly, and the work is worth every cent I spent.

KB
Katrin B.Germany
Related searches

What People Search For Before Ordering Mascot & Character Logo Design

People describe Mascot & Character Logo Design in different ways when they search. These are the common ones.

If you searched for “mascot and character logo design for shopify stores”, “what is a mascot logo” or “mascot ideas for companies”, Mascot & Character Logo Design is the work that answers it.

If you searched for “famous brands with mascot logos”, “order a custom mascot” or “top graphic designer offering mascot design”, Mascot & Character Logo Design is the work that answers it.

People who look up “graphic design mascot logo near me”, “what is a mascot in business” or “best logo creator on shopify” usually want Mascot & Character Logo Design; the calculator above shows the price and delivery estimate before you commit.

If you searched for “how much to get a logo designed”, Mascot & Character Logo Design is the work that answers it.

FAQ

Mascot Logo Design: Your Questions Answered

Answers on cost, timing, access, files and what happens after delivery for mascot design.

How long does mascot design take?

Most projects take 6 to 21 working days, depending on package, number of poses and your feedback speed. An estimate is shown in the calculator first, and payment comes after.

Can the mascot be used on merchandise?

Yes. We deliver clean vector artwork, a one-colour version and sticker-ready files, and note any limits for printers in the character guide.

What do you need from me to start Mascot & Character Logo Design?

Send the personality brief, a few references and a collaborator request for your store. We start by agreeing what the character should and should not be.

What does Mascot & Character Logo Design cost?

You can order Mascot & Character Logo Design from $450; the most it reaches, with all options selected, is $4,650.

Which Mascot & Character Logo Design package should I choose?

Mascot & Character Logo Design comes in 3 packages: Critter Essential at $450 (6 to 9 working days), Critter Plus at $950 (9 to 14 working days) and Critter Premier at $1,850 (14 to 21 working days).

What do I get with Critter Essential for Mascot & Character Logo Design?

Two character concepts sketched from your brief, one developed into a finished mascot in a main pose with a wordmark lockup. It includes: Two character concepts; One mascot developed; Main pose in colour; Wordmark lockup; Vector and PNG files. Critter Essential costs $450 and takes 6 to 9 working days.

What do I choose when I order Mascot & Character Logo Design?

Beyond the package, Mascot & Character Logo Design needs 4 decisions from you: how much brand discovery (Questionnaire only, Questionnaire and call, Workshop with reference review); how many poses and expressions (Main pose only, Four poses or expressions, Eight poses or expressions); how will the mascot be used (Web and social, Web plus stickers and prints, Web, print and merchandise); how soon do you need it live (Standard, Sooner, Fastest).

Which extras can I add to Mascot & Character Logo Design?

Extras available with Mascot & Character Logo Design: Costume reference sheet (+$340), Extra concept round (+$280), Visual similarity check (+$140), Character guide (+$160), Sticker pack (+$320) and Recorded character walkthrough (+$90).

What if Mascot & Character Logo Design is not quite what I need?

Ask for a custom quote on this page if your Mascot & Character Logo Design job goes beyond the packages: we scope it in writing and quote a fixed price first.

Ready when you are

Mascot Logo Design: Order Your Package

Choose a package, watch the fixed price settle and have a team that has launched 450+ Shopify stores sketch, refine and test your mascot before it appears on a banner or a sticker.

Fixed price · Two revision rounds · Files handed over