Shopify guides hub
A map of guides by stage: plan, build, launch, grow and maintain.
ReadPractical Shopify reading
Shopify Blog: Guides, Checklists and Store Design Tips
Plain, practical writing about running and improving a Shopify store. Start with the guides below, which cover planning, building, launching and keeping a store healthy.
- Guides on cost, themes and migration
- Checklists you can use today
- A glossary of Shopify and design terms
- Written from real project work
Guides6
Since2015
Stores launched450+
What to expect
Useful Before You Spend Anything
We write about the questions people ask before they hire anyone.
A store owner usually needs three kinds of reading: what something costs, how to choose between options, and what to check before launch. Our guides cover exactly those, and they link to the services and calculators where a topic turns into a job.
Articles are written from the work we do on Shopify. We avoid hype, state limits plainly and never print plan or app prices, because they change. Where a number comes from outside, the page says where.
New articles are added over time. The guides below are the starting points.
Start here
Six Guides to Read First
Shopify cost guide
What drives the cost of a Shopify store and how to budget.
ReadShopify theme guide
How to choose and customize a theme without regret.
ReadShopify migration guide
How to move to Shopify without losing products or rankings.
ReadShopify checklists
Launch, SEO and speed checklists you can tick through.
ReadShopify glossary
Plain definitions of the terms you will meet.
ReadTopics
What We Write About
Planning a store
Choosing a platform route, a theme and a budget.
Building and customizing
Sections, themes, apps and what needs code.
Launching
The checks that prevent a bad first week.
Growing
Search, speed, conversion and email in plain terms.
Keeping it healthy
Maintenance, audits and fixing what breaks.
How we write
Our Standards for Articles
Start from a real question
Topics come from what store owners ask before ordering.
State limits
We say what a technique cannot do.
Skip invented numbers
No made-up statistics or guaranteed results.
Link to action
Each guide points to the service or calculator that follows from it.
Quick reads
Five Short Answers to Questions Store Owners Ask Us Most
Longer guides are linked above. These short reads give you the core idea in a minute or two.
What makes a good Shopify product page?
A clear title, a first image that shows the product well, an easy-to-find add to cart button, honest information about size, fit or compatibility, shipping and returns details, and a description that answers the questions customers ask. On mobile, the add to cart button should be visible without hunting for it.
Why is my Shopify store slow?
The usual causes are large images, too many apps, unused app code left behind, heavy fonts and videos that load before they are needed. Start by testing a product page on a phone, then remove what you do not use and compress images.
Do I need a developer to change my theme?
Not always. Online Store 2.0 themes let you add and rearrange sections in the editor. For anything the editor cannot do, a small change in a duplicate of your theme is the safe way to go.
How do I protect my rankings when I move to Shopify?
Map every important old address to its new equivalent and add redirects, keep the titles and descriptions that work, and check search console errors after launch.
What should my store policies say?
Be specific about shipping times and costs, how long customers have to return items, who pays for return shipping, how refunds are paid and what you do with personal information. Clear policies build trust and reduce disputes. They are not a substitute for legal advice.
Reading paths
Pick a Path Through the Guides
If you are not sure where to start, choose the goal that sounds most like yours.
Launch a new store
Cost guide, plans guide, theme guide and the launch checklist.
Move to Shopify
Migration guide, cost guide and the first-week checklist.
Speed up a live store
Speed checklist and the SEO and speed service pages.
Get found
SEO checklist, glossary terms and SEO service pages.
Sell more
Product page and mobile checklists, then conversion services.
Stay healthy
Support after launch guide and maintenance plans.
Subscribe
How to Get New Guides When They Are Published
You do not need to check this page to stay informed.
New guides and checklists are added over time. Check back for new ones, or ask us about a topic through the contact page.
- No sign-up is needed to read any guide.
- Calculators and checklists are free to use without an email.
- Ask us through the contact page if you want a topic covered.
If there is a question you would like us to answer in a guide, send it through the contact page.
Related searches
Shopify Tips for Beginners and Store Owners
Short answers to questions people often search for on this topic.
Where can I find Shopify tips and tricks for beginners?
Our guides hub gathers Shopify tips for beginners in the order a store owner needs them: planning, building, launching, growing and maintaining. Each guide links to the services that do the matching work.
Are there good Shopify tutorials for new stores?
Yes. Shopify tutorials are widely available, and ours focus on the decisions around a store: cost, themes, plans, migration and checklists. Use them alongside Shopify's own help pages.
What image size should I use in a Shopify blog post?
A Shopify blog post image size depends on your theme, so check your theme's recommendations. As a rule, use images wide enough for the content area, compress them, and add alt text. Large uncompressed images slow a blog down.
Can I use Shopify blog templates for good store tips?
Shopify blog templates come with your theme, and you can customize the layout in the theme editor. Good Shopify store tips for a blog include clear titles, short paragraphs, helpful images and links to related products or guides.
Is there a Shopify overview that covers online shopping tips?
The guides and checklists give a practical Shopify overview. For shopper-facing online shopping tips on your own store, focus on clear shipping, honest returns, fast pages and easy checkout.
Related searches
Related Searches: Shopify Blog
Owners reach this page from different searches. These are the common ones.
Related searches include “shopify blog posts”, “shopify blog tips” or “shopify overview and tips”.
Related searches include “shopify web reviews tips and tricks”, “shopify online shopping tips” or “shopify business reviews and tips”.
You may also have come across “shopify good store tips”.
FAQ
Blog Questions Answered
What is here and how to use it. Open any question for the full answer.
What does the Store Design Expert blog cover?
Practical Shopify topics: cost, themes, migration, launch checklists, SEO and speed basics and a glossary.
Where should I start?
With the guides hub, which maps guides by stage of a store.
Are the articles advice or sales pages?
They are written to help you decide. Where a topic turns into a job, they link to the service.
Do you print Shopify plan or app prices?
No. They change, so we point you to Shopify's and the app provider's own pages.
How often do you publish?
New articles are added over time. We make no frequency promise here.
Can I suggest a topic?
Yes. Use the quote page and tell us what you wish was explained.
Can I reuse your checklists?
Use them for your own store. Please do not republish them elsewhere.
Are blog posts updated?
Guides avoid prices and details that change quickly, and point to Shopify's documentation for current menus and features. Common questions become new guides over time.
Can I republish your articles?
Please do not copy articles in full. You are welcome to quote a short passage with a link back to the page.
Do you accept guest posts?
We write our own guides from the work we do. If you would like to suggest a topic, use the contact page.
How do I find a guide on a specific topic?
Use the guides hub, the glossary and the topic cards on this page. If you cannot find an answer, send the question through the contact page.
Do guides recommend specific apps?
We describe categories and what to look for. We do not print app prices or promise results from any app.
Where can I see the services behind the guides?
Every guide links to the services and calculators that follow from it, and the services page lists all 689.
Ready when you are
Read a Guide, Then Price the Job
Start with the guides hub, or go straight to the services page.
- Fixed prices shown before you pay
- Two revision rounds in every package
- A written handover with every job