Shopify CRO Audit: See Where Shoppers Stall and What to Fix First

Packages start at $690 for Funnel Scan, $1,190 for Deep Audit and $1,990 for Audit and Test Plan. Traffic level, template count and data sources add their own prices, so most audits fall between about $900 and $2,600. The calculator shows your fixed fee before you pay.

A CRO audit is a structured review of how visitors move through your store and where they stop. It combines analytics, behaviour evidence and a page-by-page check, and ends in a ranked list of fixes and test ideas rather than a vague set of opinions.

CRO means conversion rate optimization, or Shopify conversion rate optimisation in British spelling: improving the share of visitors who buy. On Shopify this covers product pages, cart, checkout, speed, tracking and trust, and it works best when changes are chosen from evidence and measured, not copied from other stores.

There is no single figure. Published averages differ by industry, price point, device and traffic source, and a blended number hides all of that. We compare you against your own segments and history first, then give context from comparable stores.

A Shopify conversion rate optimization audit from us includes a funnel read split by device and source, five core templates scored, a tracking check, a quick-win list, a written report and a recorded walkthrough. Higher packages add recordings, speed analysis and written test hypotheses.

Start with the biggest measured leak, not the longest list. That is usually a weak phone journey, an unclear product page, slow templates or checkout friction. The audit ranks those by effort and expected impact so the first change is the most sensible one.

An agency retainer suits stores with large traffic that can run tests continuously. A one-off audit suits stores that need a baseline, a fix list and a decision. Many owners buy the audit first, then choose a retainer, an in-house hire or implementation from us.

You can approve a collaborator request in Shopify and remain the owner, or share a staff login if you prefer. For a new store we build in our own Partner account and transfer ownership. Audit work reads data and does not edit your live theme.

Funnel Scan takes 4 to 6 working days, Deep Audit 9 to 13 and Audit and Test Plan 12 to 16, because recordings need time to collect. Larger traffic, more pages and extra data sources add days, which the calculator shows.

No, and be cautious of anyone who does. Results depend on traffic, offer, price and execution. We guarantee the scope, the fixed price, the evidence in every finding and two rounds of clarification, so you know exactly what you are paying for.

Yes. After you read the report, we can scope the changes you choose and make them in a duplicate theme with a fixed price. You may also hand the report to your own developer, since it is written to be understood without us.

The report is built from our written checklist, and you receive the scored results in a spreadsheet you can reuse. A generic list is a fair start, but it cannot tell you which items matter for your traffic and templates, and that judgement is what you pay for.

Yes. We work on fixed-price projects with a defined end, and an audit is one of the smallest. There is no minimum term, no retainer and no obligation to buy the follow-up work.

You get the written report, the spreadsheet and a recorded walkthrough, plus two rounds of clarification. Audit and Test Plan adds a follow-up call and 14 days of questions, and a 30-day question window is available as an extra for any package.