Website Accessibility Statement: A Site Everyone Can Use

Accessibility is about removing barriers. People may browse with a keyboard instead of a mouse, a screen reader instead of a screen, larger text, reduced motion or a small phone in bright light. A site built with these needs in mind works better for everyone, including people who simply have a slow connection or a cracked screen. This is an explanation of our approach and not a legal certification.

The standards we aim for

We aim to follow recognized web accessibility guidelines, commonly known as WCAG. They describe how to make content perceivable, operable, understandable and robust. Aiming for a standard is not the same as claiming perfection, so the statement above lists known limits honestly.

What that looks like on this site

• Readable text. Body text is a comfortable size, with strong contrast against its background.
• Keyboard use. Links, buttons, menus and forms can be reached and used with a keyboard, with visible focus.
• Clear structure. Pages use real headings in order, so screen reader users can jump between sections.
• Labelled forms. Every form field has a visible label and clear error messages.
• Reduced motion. Animated graphics respect your device's reduced motion setting and stop when you ask for it.
• Responsive layout. Content reflows on phones, tablets, laptops and large screens without sideways scrolling.

A store that more people can use is a store that can sell to more people. Many accessibility improvements are small and inexpensive, and a good theme gives you a head start.

• Add alt text to product images so screen reader users know what each image shows.
• Check color contrast for text on buttons, banners and sale labels.
• Keep headings in order so each page has a clear outline.
• Make sure forms have labels, including email signups and search.
• Test with the keyboard by moving through menus, filters and the cart without a mouse.
• Avoid text baked into images where possible, or repeat it as real text.
• Give videos captions and avoid autoplay with sound.

Shopify themes vary in how accessible they are out of the box, and apps can add problems of their own. If you would like a review and fixes, the theme and conversion services in our catalogue include checks and changes with a fixed price.

What is an accessibility statement?

An accessibility statement is a page on a website that explains how accessible the site is, which standards it aims for, any known limits and how to report a problem. It tells visitors what to expect and gives them a route to get help.

How do you write an accessibility statement?

To write an accessibility statement, state your commitment, name the standard you aim for, describe what you have done, list known limits honestly, give a way to report problems and add a review date. Keep the language plain, and only claim what is true.

Is there a website accessibility statement template or sample?

Many people look for a website accessibility statement template or a sample website accessibility statement. The structure above works as a template, but the content must describe your own site, so copy the headings and write your own facts.

Do I need an accessibility statement for my Shopify store?

An accessibility statement for a Shopify store is good practice and in some places expected. Rules and website accessibility standards in the US, UK and elsewhere differ, so ask a legal adviser which apply to you.

Is an accessibility statement different for schools?

A website accessibility statement for schools follows the same structure but often has extra duties and review cycles set by education rules. Check the requirements for your region.