Open the store on mobile data
Does the first screen appear in a few seconds?
Free self-check
Free Shopify Store Audit: Check Your Store Yourself Today
Run this checklist on your own store in an afternoon. It highlights the common problems, and if you want an expert to look deeper, paid audits are one click away.
- A checklist you can run yourself
- Covers speed, SEO, trust, checkout and mobile
- No sign-up needed to read it
- Paid audits if you want a deeper review
Checks25
CostFree to read
Since2015
Start here
Twenty-Five Quick Checks Before You Pay for Anything
Many store problems can be spotted with a phone and ten minutes.
You do not need an expert to notice an image that takes too long to load or a checkout that confuses you. The checks below are the ones we see matter most, and each one can be run by you on your own store.
Go through them on your phone first, since most shoppers use one. Write down every failure. If the list is long or you do not know how to fix an item, a paid audit turns it into a ranked plan.
Speed
Speed and Mobile Checks
Check image size
Are large photos compressed?
Tap everything
Can buttons be tapped easily?
Count your apps
Is every installed app still needed?
SEO
Search Visibility Checks
Search your store name
Does your home page appear?
Check titles
Does each page have its own?
Click your links
Do any lead to errors?
Look at product text
Is it written by you, not copied?
Trust and checkout
Trust and Checkout Checks
Policies visible
Shipping and returns easy to find.
Reviews present
On key products.
Run a test order
Is each step clear?
Costs shown early
No surprise at the end.
Want an expert audit? Choose one and see the exact price
Pick the audit you want. Its calculator opens below with every package and option.
Self-check guide
How to Run the Self-Check So It Actually Finds Problems
Looking at your own store with fresh eyes is harder than it sounds. These tips help.
- Use a phone first. Most shoppers use one, and many problems only show there.
- Use a private browser window. You see what a new visitor sees, without your own cookies and logins.
- Use mobile data, not Wi-Fi. It shows real-world speed.
- Go in as a customer. Search for a product, add it to the cart and begin checkout.
- Write down every failure as you find it. Do not fix as you go.
- Ask someone else to try. A friend who has never seen your store finds problems you no longer see.
- Repeat in a few months. Stores drift, and checks are cheap.
Do not change anything on your live store while you test. Make a list, then fix in order, in a duplicate theme.
What each check tells you
Why These Checks Matter
Every check on this page is there because a failure costs sales.
Speed on mobile data
Shoppers leave slow pages. If the first screen takes several seconds to appear on a normal connection, you lose visitors before they see a product.
Image size
Large uncompressed photos are the most common cause of slow Shopify pages and the easiest to fix.
Apps
Each app can add scripts that slow every page. Unused apps still cost money and sometimes leave code behind.
Search visibility
If your own store name does not bring up your homepage, or your pages have identical titles, search engines cannot tell them apart.
Policies and reviews
Shoppers look for shipping, returns and social proof before they buy. Missing or hidden information creates doubt.
A test order
Nothing tells you more than going through checkout yourself. Look for steps that confuse, costs that appear late and anything that fails.
Mobile and navigation
Navigation and Content: 8 More Checks
Add these to your list.
Check that
- The menu is easy to use on a phone
- Search finds what you sell
- Collections are organized so shoppers can browse
- Every product has a clear first image
- Product descriptions answer common questions
- The About and Contact pages are easy to find
- Links in the footer work
- The store looks the same in at least two browsers
After the check
What to Do With Your List
Turn findings into action.
| If you find | A reasonable next step | Where to look |
|---|---|---|
| A few small problems | Fix them yourself or order small tasks | Services page |
| Many problems | A paid audit for a ranked plan | Shopify audit services |
| A slow store | A speed audit and fix | SEO and speed services |
| Weak search visibility | An SEO audit | SEO services |
| A confusing checkout path | Cart and conversion tasks | Cart page tasks |
| Unsure what is wrong | A store health audit | Audit services |
Related searches
Free Shopify Store Review and Self Audit
Short answers to questions people often search for on this topic.
Is there a free Shopify store review or self audit?
Yes. This page is a free Shopify store review you run yourself. The Shopify self audit takes an afternoon and uses a phone to check speed, search visibility, trust and checkout.
Where can I find a Shopify store checklist?
A Shopify store checklist is on this page and on the checklists page, which has launch, SEO, speed and busy-season lists. Tick items only when you have seen them work.
Can I get an online SEO audit for Shopify?
You can run basic checks yourself and order an online SEO audit for Shopify when you want an expert to look deeper. The audit services page lists each audit with a fixed price.
How much does a Shopify account cost, and is there a free account?
What a Shopify account costs depends on plan and billing, and Shopify sets that. Shopify sometimes offers a free trial. Check Shopify's current pages for free account features and support.
Are there Shopify account management services?
Yes. Maintenance plans and audits work as Shopify account management services, covering regular checks, small fixes and advice on apps. You stay the owner of your account.
Related searches
Related Searches: Free Shopify Store Audit Checklist and Self-Check Guide
The searches below are the ones that lead people here.
You may also have come across “shopify store review free”, “free shopify account review” or “free shopify account support”.
You may also have come across “free shopify account features”, “software with shopify store” or “shopify store for free”.
Related searches include “accounting software for shopify store”, “shopify online store free” or “free advertising software for shopify”.
FAQ
Free Audit Questions
What the self-check covers and what it does not. Open any question for the full answer.
Is this a free audit of my store?
It is a free checklist you run yourself. Expert audits are paid and have fixed prices.
How long does the self-check take?
Most owners finish in an afternoon.
Do I need to share store access?
No. You run it on your own.
What should I check first?
Open your store on a phone and look at speed and the checkout.
What if I find many problems?
A paid audit ranks them and tells you what to fix first.
Can you fix what I find?
Yes. Many fixes are listed services with fixed prices.
Does it replace an expert audit?
No. It catches common issues but cannot read your code or analytics.
Is it only for Shopify?
Yes.
Does the self-check cover everything an expert would?
No. It catches common problems. An expert audit looks deeper at code, data and settings you cannot see from the front.
How do I check speed for free?
Use a free page speed tester on a mobile setting, and compare scores before and after changes.
Should I fix problems as I find them?
Write them down first. Fixing as you go makes it hard to see what mattered. Then fix in order of importance.
What if I find nothing wrong?
Good. Repeat the check every few months, and after any change to your theme or apps.
Do I need to share my store to use this page?
No. The self-check is for you to run on your own store.
What does a paid audit add?
Access to settings and code, evidence for each finding, ranked priorities and a written plan.
Ready when you are
Run the Checks, Then Decide
Start with the free self-check and order an audit if you want more.
- Fixed prices shown before you pay
- Two revision rounds in every package
- A written handover with every job