Shopify 301 Redirect and Broken Link Fix, Every Dead URL Sent Somewhere Useful

Our packages start at $290 for Dead Link Rescue, $690 for Redirect Map Build and $1,290 for Full Link Equity Recovery. The number of dead addresses, where they came from and any extra domains are priced in the calculator, so you see an exact fixed price before paying.

A 301 is a permanent forwarding instruction. When someone, or Google, requests an old address, your store answers with the new one. Visitors reach a live page, and ranking signals from old links are largely passed along instead of being lost to an error.

Open the URL redirects screen under Navigation, add the old path as a relative address, add the new path and save. For many at once, import a CSV with a Redirect from and a Redirect to column. It works for a handful of pages. Large lists need checking.

A redirect will not fire while the old address still loads a page. Delete the page, unpublish it so it returns a 404 or change its handle, then add the rule. We check for this conflict across your whole list so rules do not silently sit unused.

The common causes are a live page still answering at the old address, a full domain typed in the source box, a loop between two rules or a browser that cached an earlier answer. We test each rule as a status code from a clean request, which separates a real fault from a cached one.

Find every dead URL, rank them by links and visits, redirect each to the most relevant live page and repair the menu, theme or article link that produced the error. Then crawl again to confirm. We do each of those steps and document the result.

Decide per product. A close replacement gets a 301. A discontinued line with no replacement can redirect to its collection. A product that is only out of stock should usually stay live. We write these rules down, so the decision is the same next time.

No. A 404 on a mistyped address that nobody links to is harmless and Google expects some. The ones worth fixing are those with backlinks, internal links or recent visits. We separate the two groups so you pay for the work that matters.

We combine a full-site crawler, Search Console's page indexing report and your analytics landing pages. A crawler alone only finds links inside your store, while Search Console shows what Google remembers from outside. Merging the three produces one honest list.

For a few redirects, an app is fine, and some offer wildcard rules for a monthly fee. They still leave the mapping to you, and script-based redirects are less reliable for search than server-side ones. We use the native manager where we can, so your rules stay in your store.

Yes. We check that your primary domain is set, that www, bare, http and https variants each reach it in one hop and that the myshopify.com address does not serve a second copy. Retired or secondary domains are mapped to relevant pages, not only the home page.

Redirects cannot restore a deleted page's content, change Shopify's fixed /products and /collections paths, redirect reserved paths such as /cart, or make Google reindex instantly. We tell you plainly which errors can be solved, which should be left and which need a content decision.

No. The work is remote and uses collaborator access, so location makes no difference. What matters is Shopify-specific experience. We have launched over 450 stores since 2015 and communicate through written updates, with calls available whenever a decision needs talking through.

Googlebot picks up redirects the next time it crawls each old address, which can take days for busy pages and weeks for the long tail. The not found count in Search Console usually falls gradually. We give you a checklist for tracking it.