Shopify stores designed and launched
A modern mark that still feels like you
Logo Redesign: Update the Mark Without Losing Your Customers
Not every logo needs replacing; many need a careful update. For logo redesign we agree what to keep, modernise the rest and swap the new mark in everywhere the old one appears. From $280, fixed price.
- Keep-and-change list before drawing begins
- Cleaner shapes, spacing and proportion
- Old logo replaced in every place it appears
- Wording to tell customers about the change
From$280
Delivery3 to 15 working days
Revisions2 rounds
Our track record
450+ Shopify Stores Launched Since 2015. Your Logo Refresh Gets the Same Care.
A logo change touches every page, email and profile. We plan the change, draw the update and replace the old mark everywhere, so customers see one consistent brand.
Average rating from verified clients
Building Shopify stores since
Secure checkout
Pay through a protected checkout and keep a full order record.
Two revision rounds
Included in every package, so the result matches what you pictured.
Backup before changes
We work on a duplicate of your theme, never on your live store.
Who this is for
Logo Redesign: Who We Work For
Logo updates come from different situations. These are the six situations behind most logo redesign & refresh requests.
You are a good fit if
- You have a logo that needs updating
- You need a fixed price and a written scope before work starts
- You can share the current files and what you like about them
- You own the store and approve the final mark
Owners with a dated mark
The logo looks like a different decade.
Stores that have outgrown a first logo
The brand has matured but the mark has not.
Brands with a blurry or pixelated logo
Only a low-resolution file exists.
Sellers expanding their range
The old mark no longer fits the products.
Owners changing the store theme
The logo clashes with new colours.
Founders short on time
You would rather answer a short brief and review options.
Problems solved
Why Logo Updates Go Wrong When Done Piecemeal
A logo change is more than a new image in the header. Owners describe these six problems more than any others.
- Recognition is lost.
The new mark ignores what customers remember.
- Only a flat file exists.
The old logo cannot be cleaned up.
- The old mark lingers.
It remains in emails, invoices and profiles.
- Colours and type do not follow.
A new mark sits in an old system.
- Customers are not told.
The change looks like a mistake.
- Nothing is documented.
Nobody knows where the mark must be replaced.
What we can do
Logo Redesign: What the Work Covers
Six jobs make up the redesign. Your package decides how far each one goes for your logo.
Audit of the current mark
We look at what works, what dates the mark and where it appears.
Keep-and-change list
We agree which parts customers recognise and which to modernise.
Refined or redrawn concepts
A designer draws the agreed number of directions from that list.
Fresh files and versions
Vector, PNG, light and dark versions are produced from the chosen design.
Replacement everywhere
The old logo is replaced in the header, emails, favicon and invoices.
Customer wording
A short announcement explains the update to customers.
What is included
What Is Inside Your Logo Refresh Package
Each deliverable in Logo Redesign & Refresh sits in one of the six groups below. The comparison table below shows how far each group goes by package for logo refresh.
Audit
- Current logo review
- Where-it-appears list
- Recognition notes
- Direction summary
Directions
- Keep-and-change list
- Redrawn directions
- Before and after view
- Your choice and notes
System
- Colour update
- Type update
- Light and dark versions
- Contrast check
Files
- SVG vector
- PNG transparent
- PDF for print
- Favicon version
Replacement
- Header and mobile header
- Order emails and invoices
- Favicon
- Social profile images
Hand-over
- Announcement wording
- Replacement checklist
- Written notes
- Recorded walkthrough
You bring the products and brand assets, and you approve each step. We handle the logo refresh work and the checks.
Logo update
What a Logo Refresh Changes Across the Storefront
The walkthrough wipes between the old store and the refreshed one. The mark, the header and the first screen change together, which is why we plan the replacement as a single job.
Portfolio
Store Design Styles We Build
These storefront designs show how layout, product detail and trust cues change from one niche to the next, which is the same care that goes into Logo Redesign & Refresh.
Yoga store design
Yoga
Pet creator store design
Pet creator
Books store design
Books
Skincare store design
Skincare
Interiors store design
Interiors
Stationery store design
StationeryProcess and timeline
How Your Logo Refresh Is Delivered, Start to Finish
Six steps from brief to handover. You approve the work before anything touches your live store, and the calculator sets the pace for the logo refresh.
- 1
Brief and asset review
You share your products, brand and what you want from Logo Redesign & Refresh. We turn them into a written plan for your logo refresh.
- 2
Choose how we get access
Either send a collaborator request or let us work in our Partner account, then hand it over. Owner passwords and card details are never needed for the logo refresh.
- 3
Audit the current logo and where it lives
We review your existing mark, list every place it appears and agree what customers recognise and what makes the logo look dated.
- 4
Redraw, replace and announce
A designer draws the agreed number of directions, you choose one and it is delivered in every version, replaced across your store and backed by wording to tell customers.
- 5
Review against the brief and your store
Files and pages are checked against the plan, and changes to the store are tested on real devices. We fix what differs before your review of the logo refresh.
- 6
Deliver and hand over
Once you approve, the logo refresh is delivered with working files and notes. You own everything, and two revision rounds are included.
Compare your options
Template or tool, Freelance gig, General agency or Our Logo Refresh Service?
Four usual ways to update a logo. This comparison shows who audits, redraws and replaces it everywhere.
| What matters | Template or tool | Freelance gig | General agency | Store Design Expert |
|---|---|---|---|---|
| Keep-and-change list before drawing | Guesswork | Sometimes | Sometimes | Yes |
| Fresh vector files and versions | Often a screenshot | Sometimes | Yes | Yes |
| Old logo replaced in every place | No | Rarely | Extra cost | Yes |
| Wording to tell customers | No | No | Extra cost | Yes |
| Price known before work begins | Cheap but open-ended | Yes | Quote only | Yes |
| Shopify store and checkout expertise | Learning | Varies | General | Yes |
| Two structured revision rounds | No | Varies | Extra cost | Yes |
| Source files and written notes handed to you | No | Rarely | Sometimes | Yes |
Inside every project
What Protects Your Store and Your Budget During Logo Redesign & Refresh
Work on your brand and catalog is a big trust, so these six habits protect your logo refresh on every package.
Trademark effects stay with you
A change to an existing mark may affect any trademark you hold, so you confirm that with a professional and we do not give legal advice.
Least access needed
We ask only for the access your logo refresh needs, through Shopify's own sharing tools where a store is involved, and remove it when we finish.
Working files are yours
Final and working files for your logo refresh are handed over, so another person could use them later.
Checked before you look
Every logo refresh item is checked against the brief first, so your review covers taste and wording, not faults.
No promised sales
We make logo refresh to help shoppers decide, and we never promise revenue, rankings or reach.
Rights respected
We only use images, fonts, music and text you own or that are properly licensed in your logo refresh, and we say which.
Interactive price calculator
Build Your Logo Refresh Package
Choose a package, then tell us about your volume, your logo refresh needs and how soon you want it. The fixed price and delivery window update with every click.
Request a custom quote
Very large volumes, several brands or stores, rush schedules and unusual formats for logo refresh are scoped separately and quoted at a fixed price.
Request a QuoteChanged your mind? Choose Renewal Essential, Renewal Plus or Renewal Premier above to return to the instant calculator.
Packages and comparison
Logo Refresh Package Comparison
Line-by-line detail of what each package covers, useful when choosing between a light pass and a full logo refresh service.
| What is included | Renewal Essential $280 | Renewal Plus $580Recommended | Renewal Premier $1,180 |
|---|---|---|---|
| Refresh of your current logo | Included | Included | Included |
| Cleaner shapes and spacing | Included | Included | Included |
| Vector and PNG files | Included | Included | Included |
| Light and dark versions | Included | Included | Included |
| Before and after comparison | Included | Included | Included |
| Two redesign directions | Not included | Included | Included |
| Keep-and-change list | Not included | Included | Included |
| New colour and type pairing | Not included | Included | Included |
| Store header, emails and favicon updated | Not included | Included | Included |
| Transition announcement wording | Not included | Included | Included |
| Three redesign directions | Not included | Not included | Included |
| Full colour and type system | Not included | Not included | Included |
| Launch plan for customers | Not included | Not included | Included |
| Every logo location updated | Not included | Not included | Included |
| Source files handed over | Not included | Not included | Included |
| Typical delivery | 3 to 6 days | 6 to 10 days | 10 to 15 days |
For Logo Redesign & Refresh, the price and the delivery estimate shown in the calculator above are the ones that apply.
Why Store Design Expert
Logo Redesign: Why Brands Choose Us
Anyone can swap an image in a header. Owners hire us for the audit, the keep-and-change judgement and the replacement checklist that make a refresh feel deliberate.
We replace the mark everywhere
The job ends when the old logo is gone from every place it appeared.
Daily work on Shopify brands
Headers, emails, invoices and favicons are everyday material for us.
Rated 4.9+ by verified clients
These reviews come from verified Store Design Expert clients, in their own words, and your logo refresh follows the same process.
Prices you can plan around
Every package, option and extra has a visible price, sized by volume, detail and speed for your logo refresh.
Questions about Logo Redesign & Refresh go straight to the person doing it
You write to the person handling your logo refresh, not a ticket queue.
Experience since 2015
More than 450 Shopify stores launched means few catalog, content or launch problems are new to us, logo refresh included.
What we need to get started
What We Need Before We Start Your Logo Refresh
Three ways to give access, then a short list of facts about your logo refresh.
Accept our collaborator request
Send your store address, then approve the access request for Logo Redesign & Refresh. The owner can grant what we need for your logo refresh and remove us in one click.
Taking over existing work? That is fine
Tell us what is already in place for Logo Redesign & Refresh and who made it. We review your logo refresh first and agree what to keep.
Or share a restricted staff login
A staff account with limited permissions works too for logo refresh, though the collaborator route is easier to revoke.
Your current logo files
Send the best files you have, even if they are low resolution.
What to keep
Tell us the parts customers know and love.
Where it appears
List packaging, signs and profiles that carry the mark.
Owner passwords and card details are never requested for your logo refresh. Access for Logo Redesign & Refresh is granted through Shopify's own tools and removed when the work is done.
Testimonials
What Store Owners Say Before You Order Logo Redesign & Refresh
Verified Store Design Expert clients describe the brief, the work and the handover in their own words, and your logo refresh follows the same path.
Verified
Store Design Expert was very knowledgeable about what I needed done to fix my Shopify store and how to improve the store layout. The project was completed very quickly, and I will definitely use them for support as my business grows.
ST
Samuel T.United States
Verified
Very satisfied with the work. Most importantly, Store Design Expert responded promptly to my questions and concerns. Thank you!
KB
Kyle B.United States
Verified
Outstanding work and outstanding customer service. Five stars! I will absolutely use Store Design Expert again for my next book.
KM
Katharine M.United States
Verified
Store Design Expert was great! They delivered exactly what I asked for and even offered helpful extra suggestions. Highly recommended.
PW
Paul W.United States
Verified
I request Store Design Expert every time I have a project. They are professional and give real attention to detail, which makes the work stand out.
LK
Laura K.United States
Verified
They kept communicating until the problem was fully resolved, and the result was great.
HJ
Henry J.United States
Verified
Super helpful and patient. I am new to ecommerce and Store Design Expert talked me through the whole process and even fixed my payment bridging for me!
LR
Lois R.United Kingdom
Verified
I am beyond satisfied! Store Design Expert went above and beyond on my project. Highly recommended!
MD
Michael D.United States
Verified
The experience was tailored to my brand and specifications to the letter. I love the result.
EP
Eric P.United States
Related searches
Related Searches for Logo Redesign & Refresh
People describe Logo Redesign & Refresh in different ways when they search. These are the common ones.
People who look up “logo redesign and refresh for shopify stores”, “logo redesign examples” or “logo redesign concepts” usually want Logo Redesign & Refresh; the calculator above shows the price and delivery estimate before you commit.
If you searched for “logo redesign ai”, “logos that need a redesign” or “how to change logo on shopify”, Logo Redesign & Refresh is the work that answers it.
“logo design services near me cost” or “logo design services”: owners type these when they need Logo Redesign & Refresh, and the packages above are priced for that job.
FAQ
Logo Redesign: Your Questions Answered
Answers on cost, timing, access, files and what happens after delivery for logo refresh.
Is a logo redesign ai tool the same as what you offer?
No. Searching for a logo redesign ai tool brings up generators that produce a new image. Our redesign is designer-led: we audit your current mark, agree what to keep, draw the update and replace it everywhere it appears.
How long does a logo redesign take?
Most projects take 3 to 15 working days, depending on package, how far the change goes and your feedback speed. You see the estimate in the calculator before any payment.
Will customers still recognise my brand?
That is the aim of the keep-and-change list. We agree which shapes, colours or ideas customers recognise before drawing, and we write a short announcement so the change feels intentional.
What do you need from me to start Logo Redesign & Refresh?
Send your current logo files, a note on what to keep and a collaborator request for your store. We start by listing every place the logo appears.
What does Logo Redesign & Refresh cost?
Logo Redesign & Refresh starts at $280. With every option switched on the total reaches $3,400.
Which Logo Redesign & Refresh package should I choose?
There are 3 Logo Redesign & Refresh packages: Renewal Essential at $280 (3 to 6 working days), Renewal Plus at $580 (6 to 10 working days) and Renewal Premier at $1,180 (10 to 15 working days).
What is in the Renewal Essential package of Logo Redesign & Refresh?
A light refresh of your current logo: cleaner shapes, corrected spacing and modern proportions, delivered as fresh vector and PNG files. It includes: Refresh of your current logo; Cleaner shapes and spacing; Vector and PNG files; Light and dark versions; Before and after comparison. Renewal Essential costs $280 and takes 3 to 6 working days.
Which choices do I make for Logo Redesign & Refresh?
Beyond the package, Logo Redesign & Refresh needs 4 decisions from you: how far should the update go (Light refresh, Moderate redesign, Full redesign); how many places show the logo (Store header and favicon, Plus emails, invoices and profiles, Plus packaging and print); what files do you have today (Vector files, A flat image only, Only screenshots); how soon do you need it live (Standard, Sooner, Fastest).
What can I add on top of Logo Redesign & Refresh?
Extras available with Logo Redesign & Refresh: Extra direction (+$190), Announcement email and post (+$170), Visual similarity check (+$140), Logo usage one-pager (+$120), Packaging artwork update (+$260) and Recorded logo walkthrough (+$90).
Ready when you are
Logo Redesign: Order Your Package
Choose a package, watch the fixed price settle and have a team that has launched 450+ Shopify stores audit, redraw and replace your logo before your customers notice anything except a sharper brand.
Fixed price · Two revision rounds · Files handed over