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Homepage conversion audit and redesign

Shopify Homepage Design Led by a Conversion Audit, Not by Taste

Shopify homepage design for stores whose front page looks fine and still sends visitors away. We first measure what shoppers do after they land, then rebuild the hero, navigation, collection routes and proof in a duplicate theme, from $690. Backed by 450+ launches since 2015 and a 4.9+ average from verified clients.

  • Landing-page and click data read before a pixel moves
  • Hero, routes, proof and footer rebuilt in a copy of your theme
  • SEO title, meta description and speed of the first screen checked
  • No uplift promised, only a method you can verify
Shopify homepage design shown as a before and after front page, with one clear offer, collection routes and trust signals after a conversion audit
From$690
Delivery4 to 15 working days
Revisions2 rounds
Our track record

450+ Shopify Stores Launched Since 2015, Each One Starting With a Front Page

We have laid out hundreds of homepages and watched which of them kept working after launch. That experience tells us which sections earn their space and which are decoration.

450+

Shopify stores designed and launched

4.9+

Average rating from verified clients

2015

Building Shopify stores since

Secure checkout

Pay through a protected checkout and keep a full order record.

Two revision rounds

Included in every package, so the result matches what you pictured.

Backup before changes

We work on a duplicate of your theme, never on your live store.

Who this is for

Who This Homepage Service Suits

A homepage rebuild earns its cost when many visitors really do arrive on it and then fail to move deeper. Here are the situations in which owners tend to get in touch.

Stores that grew by adding, never by editing

Every launch, sale and app left a banner or strip behind. The page now says six things at once. We decide what it should say first and arrange the rest beneath it.

Brands living on branded and direct traffic

People who search your name land on the front page. If it cannot route them in two taps to the right collection, you pay for the wasted intent.

Owners whose mobile screen feels cramped

Most homes are designed on a laptop and only checked on a phone. We design the narrow screen first and let the wide one inherit from it.

Merchants preparing for a rebrand or relaunch

New photography, a new tone or a new range needs a front page that can carry it. We rebuild the structure so the new material slots in cleanly.

Teams tired of a theme that fights every edit

If changing a banner needs a developer, the homepage will go stale. We build sections your team can reorder in the editor without breaking the layout.

Founders unsure whether the homepage is even the problem

Sometimes the leak sits on product or cart pages. Our audit checks that first and says so plainly before you spend on a redesign.

Good fit signalsYour store gets enough visits for its analytics to say somethingYou want the homepage fixed without redoing the whole storeA fixed quote suits you better than an eight-week retainerYou want to keep the theme you already pay for
Problems solved

Why a Good-Looking Shopify Homepage Still Loses Visitors

Front pages rarely fail in one dramatic way. They fail through a handful of quiet frictions, and each one can be found with the right report.

The problem

The first screen makes no single offer.

The outcome

A rotating slideshow gives shoppers four messages and none of them stays long enough to read. We settle on one clear promise, one primary button and one supporting line.

The problem

Collections are hidden behind a menu.

The outcome

Visitors who cannot see where to go open the navigation or leave. We add visible routes to your main categories and match their order to what people actually buy.

The problem

Proof appears too late or not at all.

The outcome

Reviews, press mentions and guarantees tucked into the footer do nothing for a first-time visitor. We place a few trust signals in view before the first scroll ends.

The problem

The hero image delays the page.

The outcome

A heavy banner is often the slowest element on a homepage. We choose dimensions, compression and loading rules so the first image appears fast and without shifting.

The problem

Search engines read an empty homepage.

The outcome

A hero made only of text baked into an image gives Google nothing to understand. We write real headings, a proper title tag and a meta description that earns the click.

The problem

Sections repeat each other.

The outcome

Three product rows, two banners and a newsletter box that all say 'shop now' blur together. We give every section a different job so scrolling feels like progress.

What we can do

What the Shopify Homepage Redesign Covers

This is a hands-on build as well as a review. These are the six areas where most of the hours go.

Landing-page audit

In Shopify analytics we read the sessions-by-landing-page view and the funnel, then in GA4 compare homepage entrants with everyone else. That tells us whether the front page deserves the budget or whether another template does.

Section architecture on the index template

Your home page is a template assembled from sections, up to 25 of them with 50 blocks each. We pick the few that matter, order them as an argument and leave spare blocks for seasonal changes.

Hero, banner and imagery setup

We prepare hero art with a focal point so it crops sensibly on phones, set sizes for the theme's image slots and decide where a short video is worth its weight.

Navigation and collection routing

Menu labels, featured collection tiles and the first product row are chosen from your sales mix. The aim is that a visitor reaches a relevant listing in one or two taps.

Homepage SEO basics

We rewrite the homepage title tag and meta description, check heading order, give images descriptive alt text and confirm the page has a single H1.

First-screen performance

We test against Google's good thresholds of 2.5 seconds for the largest paint, 200 milliseconds for interaction and 0.1 for layout shift, and trim apps or scripts that sit in the way.

What is included

What Your Homepage Project Includes

Everything we deliver falls into six groups so you can compare it with other quotes line by line. The table further down shows how much each package adds.

Homepage audit

  • Share of sessions that land on the homepage reviewed
  • Click paths and scroll behaviour checked where data exists
  • Written ranking of the issues found
  • Scope confirmed with you before building

Layout rebuild

  • New section order built in a duplicate theme
  • Phone layout designed before desktop
  • Reusable sections you can reorder in the editor
  • Seasonal slot reserved for campaigns

Hero and visuals

  • One primary offer and one main button on the first screen
  • Image focal points and sizes set for every breakpoint
  • Optional short video block with a poster image
  • Consistent spacing, type scale and button styles

Routes and merchandising

  • Featured collection tiles chosen from your sales mix
  • Navigation labels tidied and shortened
  • Best-seller and new-arrival rows configured
  • Announcement bar wording reviewed

SEO and speed

  • Homepage title tag and meta description written
  • Heading structure and alt text corrected
  • Largest-paint element identified and optimised
  • App scripts on the home page reviewed

Handover

  • Checks on small and large phones, tablet and desktop
  • Previous theme kept as an instant rollback
  • Short list of follow-up experiments
  • Recorded walkthrough, notes and two revision rounds

The audit and the handover are not extras. They are what make the rebuilt page maintainable and measurable after we step away.

See how it works

From a Crowded Front Page to One Clear Route Into the Store

A homepage has a few seconds to answer three questions: what is this, is it for me, and where do I go next. This before and after view shows the shift we make, from a first screen competing messages to a single offer, visible routes and proof in sight.

One offer, clear routes, proof in viewOne offer, clear routes, proof in view. A store page is shown before and after the redesign: a divider sweeps across to reveal the improved page, then three changes are called out (One offer, one button; Routes to top collections; Proof before the scroll), followed by results (Clearer first screen; Faster route in; Trust above fold). Stages: Audit, Plan, Build, Publish.One offer, clear routes, proof in viewThe front page rebuilt so a first-time visitor knows where to go.BeforeBeforeAfterAfterHarbor & PineShopGiftsAboutEveryday linen, madeto lastShop…ThrowsPriceCushionsPriceApronsPriceFree returnsRated 4.9Ships fast11One offer, onebutton22Routes to topcollections33Proof beforethe scrollAuditPlanBuildPublishClearer first screenFaster route inTrust above fold
One offer, clear routes, proof in viewOne offer, clear routes, proof in view. A store page is shown before and after the redesign: a divider sweeps across to reveal the improved page, then three changes are called out (One offer, one button; Routes to top collections; Proof before the scroll), followed by results (Clearer first screen; Faster route in; Trust above fold). Stages: Audit, Plan, Build, Publish.One offer, clear routes,proof in viewThe front page rebuilt so a first-timevisitor knows where to go.BeforeBeforeAfterAfterHarbor & PineEveryday linen,made to lastShop…ThrowsPriceCushionsPriceApronsPriceFree returnsRated 4.9Ships fast11One offer, one button22Routes to top collections33Proof before the scrollAuditPlanBuildPublishClearer first screenFaster route inTrust above fold
Portfolio

Store Design Styles We Build

Different niches need different layouts. These store designs show how we shape a storefront around its products, and Homepage Conversion Audit & Redesign follows the same approach.

Beauty creator visual for Shopify Store Design for Personal Brands & Creators

Beauty creator store design

Beauty creator
Garden supplies visual for Wholesale & B2B Shopify Store Setup

Garden supplies store design

Garden supplies
Coffee visual for Custom Shopify Product Page Template

Coffee store design

Coffee
Outdoor visual for Editorial / Lookbook Shopify Page Design

Outdoor store design

Outdoor
Home goods visual for Print-on-Demand Shopify Store Design (Printify / Printful)

Home goods store design

Home goods
Modern Shopify dropshipping store for fitness recovery products

Fitness recovery store design

Fitness recovery
Process and timeline

Our Homepage Redesign Process and Timeline

Six stages run from reading your data to publishing the new front page, all inside a copy of your theme. The Homepage Audit and Fix package usually completes in 4 to 6 working days, and the calculator adds time for each option.

  1. 1

    Audit the entry points

    We open landing-page reports and funnel numbers and walk the page as a stranger on a phone. You get a short written ranking of what appears to be costing visits.

  2. 2

    Decide the page's job

    We agree one primary action, the three routes most visitors need and the proof that makes them comfortable. You approve this brief before any layout starts.

  3. 3

    Wireframe the sections

    A simple block-by-block outline shows the order from hero to footer, so changes happen on paper rather than in code.

  4. 4

    Build in a duplicate theme

    Sections, styles and imagery go into a copy of your theme with a private preview link. Shoppers keep using your current homepage the whole time.

  5. 5

    Test across screens

    We load the page on several phone widths, a tablet and a desktop, check the menu, search, cart drawer and every button, and re-run speed checks.

  6. 6

    Publish and hand over

    Once you approve we publish, keep the previous theme as a rollback and send notes with a ranked list of experiments for later.

Compare your options

Theme Default, Freelance Tweak, Agency Redesign or Fixed-Scope Homepage Design?

Owners generally weigh four ways to improve a front page. Leaving the theme default costs nothing, a freelancer tweak is quick, a full agency project is thorough but long, and a fixed-scope service sits in between.

What mattersTheme defaultFreelance tweakAgency redesignStore Design Expert
Landing data read before designNoSometimesYesYes
Built in a duplicate themeNoVariesYesYes
Homepage SEO title and meta descriptionNoSometimesYesYes
Ready in about two weeks or lessYesYesNoYes
Fixed price up frontYesVariesNoYes
Rollback copy and written notesNoRarelyYesYes
No guaranteed results claimedYesVariesVariesYes
Inside every project

How We Keep Your Live Homepage Safe During the Rebuild

The front page is the busiest page you own, so we never experiment on it live. These rules apply to every order.

Duplicate theme only

Everything new is built in a copy. Your customers continue to see the current homepage until you press publish.

Instant rollback

The previous theme stays untouched in your library, so reversing a launch takes one click rather than a rescue mission.

Same checklist every time

Menu, search, cart drawer, announcement bar, newsletter form and each tile link are clicked through on every device size before sign-off.

Scoped access that expires

We work through collaborator permissions or a limited staff account, never through the owner login, and the access is removed when we finish.

Updates at fixed points

Expect a short written note after the audit, when the preview is ready and after device testing, so you are never left guessing.

Notes you can use

Documentation lists which section controls which part of the page, how to swap seasonal banners and what we changed in the SEO settings.

Interactive price calculator

Build Your Homepage Package

Select a package, decide how deep the section build should go, how copy and imagery are handled and how thoroughly we check tracking, then choose a delivery speed. Your price and dates update with every click.


Choose your packageRequired

The three tiers differ in how far the homepage is rebuilt and how much follow-up you get. Anything you tick beneath them has its own price and its own days.

A focused audit plus corrections to the first screen, routes and proof within your current layout.

  • Landing-page and click audit
  • Written ranking of issues
  • Hero and first screen reworked
  • Collection routing tidied
  • Title tag and meta description
  • Recorded handover

The full homepage rebuilt in a duplicate theme with new sections, trust signals and a mobile-first layout.

  • Everything in Homepage Audit and Fix
  • New section order built
  • Trust and proof strip added
  • Best-seller and new-arrival rows
  • Hero image and video setup
  • Written list of next experiments

Front page rebuilt and extended to the pages visitors reach next: top collections and an about page.

  • Everything in Front Page Rebuild
  • Main collection page layouts aligned
  • About page rebuilt around trust
  • Structured data and heading check
  • First-screen performance pass
  • 14 days of fixes

Headless or Hydrogen storefronts, multi-market homepages with separate designs per country, Shopify Plus customisations and sites needing a full-store redesign are priced after we scope them in writing.

How many sections should be designed from scratch?Required

Sections reused from your theme cost less than new ones.

Who prepares copy and imagery?Required

A rebuilt layout is only as strong as what goes into it.

How thoroughly should we check measurement?Required

Without clean events you cannot judge the new page.

How soon do you need it live?Required

Standard follows the schedule your other choices set. Pay to move up the queue and go live sooner.

Optional extrasOptional

Each one begins switched off. Turn on what you need, watch the total, switch it back off.

Request a custom quote

Headless or Hydrogen storefronts, multi-market homepages with separate designs per country, Shopify Plus customisations and sites needing a full-store redesign are priced after we scope them in writing.

Request a Quote

Changed your mind? Choose Homepage Audit and Fix, Front Page Rebuild or Homepage Plus Entry Pages above to return to the instant calculator.

Packages and comparison

Compare Homepage Redesign Packages at a Glance

Each row is something you can hold us to in writing. Your final price depends on custom sections, copy and tracking depth, which the calculator totals above.

What is includedHomepage Audit and Fix
$690
Front Page Rebuild
$1,390Recommended
Homepage Plus Entry Pages
$2,290
Landing-page and click auditIncludedIncludedIncluded
Hero and first screen reworkedIncludedIncludedIncluded
Collection routing tidiedIncludedIncludedIncluded
Title tag and meta description writtenIncludedIncludedIncluded
Previous theme kept as rollbackIncludedIncludedIncluded
Recorded handover and two revision roundsIncludedIncludedIncluded
Full section rebuild in duplicate themeNot includedIncludedIncluded
Trust and proof stripNot includedIncludedIncluded
Hero image and video setupNot includedIncludedIncluded
List of follow-up experimentsNot includedIncludedIncluded
Main collection layouts alignedNot includedNot includedIncluded
About page rebuiltNot includedNot includedIncluded
Heading and structured data checkNot includedNot includedIncluded
14 days of fixesNot includedNot includedIncluded
Typical delivery4 to 6 days7 to 10 days11 to 15 days

What the calculator above shows for Homepage Conversion Audit & Redesign, the total and the estimated delivery, is what your order will use.

Why Store Design Expert

Why Store Design Expert Stands Out Among Shopify Experts for Hire

Agencies and freelancers can all sell a homepage makeover. This is what sets our approach apart when you compare options.

  • Only Shopify, since 2015

    We spend our time in theme code, the editor and Shopify analytics, so a layout idea is checked against what the platform can really do.

  • Audit before aesthetics

    We start from landing data and behaviour, so the redesign targets a measured problem instead of a taste preference.

  • No outcome promises

    No one can fix a conversion figure beforehand. We commit to the audit, the build and the notes, and give you ways to measure the change.

  • Fixed price, no retainer

    Quotes are per package and per option, so there is no hourly clock and no recurring fee to cancel.

  • Design and code under one roof

    The person who drafts the layout sits beside the person who builds it, so the approved design is what goes live.

  • Everything stays yours

    Your theme, content and documentation live in your account, and any store started in our Partner account is transferred to you.

What we need to get started

What We Need to Start Your Homepage Project

There is no long brief to write. We need a safe way into the store, a view of your numbers and a few decisions from you.

Accept our collaborator request

Give us your store URL, then approve the collaborator invitation we send. You remain the owner and can withdraw our access at any time.

Starting without a live store

We build in our own Shopify Partner account, then transfer the store to you once it is finished. All that remains is selecting your Shopify plan.

Or create a staff account

If it suits you better, make a limited staff login for us. Collaborator access is easier to revoke, yet both options work.

View access to analytics

Add us to Shopify analytics and GA4 so we can see landing pages, device split and the paths people take from the front page.

Brand assets and best photography

Send logo files, brand colours, fonts and the images you want featured, or tell us where they live in your Shopify files.

Your priorities and must-haves

Tell us the current campaign, the collections that matter most and anything that must stay, such as a legal notice or a partner logo.

We do not ask for your owner password or card details. The work happens in a copy of your theme and ends with written notes.

Testimonials

What Store Owners Say Before You Order Homepage Conversion Audit & Redesign

Verified clients describe working with Store Design Expert on redesigns, theme work and fixes.

Verified

Store Design Expert is the best. The work is very professional, they pay close attention to detail and, more importantly, they listen. Their level of cooperation is second to none, and everything was delivered in a very timely manner. I will keep them in mind for future projects.

BN
Barbara N.United States
Verified

They definitely get the job done. Very patient and understanding throughout the whole project.

BS
Brian S.United States
Verified

Thank you so much to Store Design Expert and the team. My site looks far more appealing to customers, and I will happily recommend your services to other new small businesses.

JS
Jennifer S.United States
Verified

Very patient, informative and transparent, and they did exactly what they said they would do. Thanks for all the help!

RO
Raymond O.United States
Verified

Store Design Expert is the only one I use for all things WordPress. They have a high level of understanding, deliver quality work and are easy to deal with.

SC
Scott C.United States
Verified

A pleasure to work with. They did pretty much everything I asked and definitely exceeded my expectations. I will be working with Store Design Expert again soon.

JL
Jerry L.United States
Verified

Superb work! Store Design Expert is incredibly patient, and even when I did not fully understand my own questions, everything was explained again in detail. My vision was implemented perfectly, and the work is worth every cent I spent.

KB
Katrin B.Germany
Verified

Very impressed with the build-out. My store is ready to get started, and I am sure I will reach out for edits down the road, but this is everything I could ask for to get the party started. Thanks again, and I will be in touch for future projects.

DH
Dale H.United States
Verified

Very quick and detailed work! Store Design Expert does exactly what you want, in a very professional manner.

LF
Lena F.Germany
Related searches

What People Search For Before Ordering Homepage Conversion Audit & Redesign

Owners reach this page from different searches. Here is how the common ones relate to Homepage Conversion Audit & Redesign.

“shopify homepage redesign”, “shopify homepage example”, “shopify homepage banner size” or “shopify homepage image size”: owners type these when they need Homepage Conversion Audit & Redesign, and the packages above are priced for that job.

“shopify homepage meta description”, “how to add video to shopify homepage”, “shopify conversion rate optimization” or “what is a good shopify conversion rate”: owners type these when they need Homepage Conversion Audit & Redesign, and the packages above are priced for that job.

“shopify cro audit”: owners type these when they need Homepage Conversion Audit & Redesign, and the packages above are priced for that job.

Related searches include “shopify home page design ideas”, “shopify home page seo”, “how to edit home page on shopify” or “shopify website design services”.

Owners also search for “shopify website designer near me” or “shopify experts for hire”.

FAQ

Shopify Homepage Design FAQs

Direct answers on cost, timing, access, SEO and what you can and cannot expect from the work.

What will your Shopify homepage design service cost me?

Packages begin at $690 for the Homepage Audit and Fix, $1,390 for the Front Page Rebuild and $2,290 for Homepage Plus Entry Pages. Custom sections, copywriting and tracking checks add fixed prices, so complete projects typically fall between about $1,100 and $3,700. The calculator shows your exact total before payment.

Will a Shopify homepage redesign raise my conversion rate?

We cannot promise that, and nobody honest can. Results depend on your traffic, prices, products and season. What we commit to is an audit, a documented rebuild and a list of changes you can measure, so you can judge the outcome with your own numbers.

What is a good Shopify conversion rate, and should it guide this project?

Published averages vary widely by category, device and traffic source, so treat any single benchmark cautiously. Your own trend matters more. We look at how homepage visitors behave compared with other entrants and use that, not a generic target, to set priorities.

Why do you run a Shopify CRO audit before redesigning the homepage?

Because a homepage is not always where visitors are lost. A Shopify CRO audit of landing pages and the funnel shows how many sessions start on the front page and what they do next. If another template is leaking more, we tell you before you spend.

Do you offer Shopify conversion rate optimization beyond the homepage?

Yes. Product pages, cart and checkout flows have their own services. This one stays on the front page and, in the largest package, the pages shoppers reach next. Shopify conversion rate optimization works best in sequence, so we can recommend what to do after launch.

How to edit home page on Shopify after you hand it over?

Open the theme editor, choose the Home page template and reorder, hide or edit sections in the sidebar. We build with theme sections so your team can swap banners and collections without code, and our notes show which section controls what.

How to add video to Shopify homepage banners without slowing the page?

Use a short, muted, compressed clip with a still poster image so the first paint does not wait for the file. We set this up in the hero block or a separate section, and we check the page against Google's loading thresholds afterwards.

Which Shopify homepage banner size should the hero art use?

It depends on your theme, which crops hero art to a set ratio and focal point. We confirm the slot sizes in your theme, prepare artwork to match, and check the crop on phones, tablets and wide screens rather than relying on one fixed number.

Which Shopify homepage image size should I upload for product tiles?

Use the largest size your theme displays, in a consistent ratio across tiles, and let Shopify's image service deliver smaller versions. Mixed ratios cause uneven rows, so we standardise them and compress files before upload.

Can you help with Shopify home page SEO and the meta description?

Yes. We write the title tag and Shopify homepage meta description around what the store sells, ensure one clear H1, add alt text to featured images and check that nothing in the rebuild hides text from search. Broader keyword strategy is a separate service.

Where can I find Shopify home page design ideas that suit my niche?

Start from your customers' first question rather than a gallery. We then show structures from our own launches, for instance a shop-by-need row for gifts or a routine builder for beauty, and adapt the right one to your range and brand.

Is this the same as a full store redesign?

No. It covers the front page, its navigation links and the sections beneath, plus the collection and about pages in the top package. Product, cart and checkout templates stay as they are unless you order those services separately.

I searched for a Shopify website designer near me; do you work remotely?

We work remotely for stores everywhere, which is how most Shopify agencies operate. Access is through collaborator permissions, progress is shared through preview links and recorded walkthroughs, and you can reach us in writing at every checkpoint.

What do Shopify website design services like yours not include?

We do not write your whole brand strategy, run ad campaigns or replatform your store. The service is limited to homepage audit, design, build and documentation. If you need more, we will say so and scope it in writing first.

How long does the project take and how do I start?

The three packages take 4 to 6, 7 to 10 and 11 to 15 working days before options. Choose a package in the calculator, confirm the total and send us access. We reply with the audit plan, then build only after you approve it.

Ready when you are

Start Your Shopify Homepage Design Project

Choose a package, see the fixed price and dates, and order Shopify homepage design from the team that has launched more than 450 Shopify stores. You receive an audit, a rebuilt front page, a rollback copy and notes for what to measure next.

  • Protected payment
  • Two revision rounds
  • Walkthrough recording included