Shopify stores designed and launched
Subject lines that get opened, emails that get read
Ecommerce Email Copywriting: Emails Written to Be Opened and to Lead to the Shop
A good email earns the open and then earns the click. Our ecommerce email copywriting write the subject line, the preview and the body for sales, launches and flows. From $190, fixed price.
- Subject line options for every email
- Preview text, body and button copy
- Plain-text version included
- Notes on sending and testing
From$190
Delivery3 to 16 working days
Revisions2 rounds
Our track record
450+ Shopify Stores Launched Since 2015. Now Let Us Handle Your Newsletter Writing.
Email copy is short, personal and has one job. We write it in your voice, aim each email at one action and give you subject lines to test.
Average rating from verified clients
Building Shopify stores since
Secure checkout
Pay through a protected checkout and keep a full order record.
Two revision rounds
Included in every package, so the result matches what you pictured.
Backup before changes
We work on a duplicate of your theme, never on your live store.
Who this is for
Ecommerce Email Copywriting: Who We Work For
Email copy suits particular moments. We meet these six situations most often.
You are a good fit if
- You want email copy written for your store
- You send, or plan to send, campaigns or flows
- You need a fixed price and a written scope before work starts
- You hold permission to email your list
Stores planning a sale
A promotion needs a short run of emails.
Brands launching a product
A launch email sequence builds anticipation.
Owners with an idle list
Subscribers have not heard from you in months.
Stores with cart abandoners
A reminder email can bring people back.
Seasonal sellers
Holiday campaigns need fresh words each year.
Founders short on time
You send newsletters when you find an hour.
Problems solved
Why Store Emails Get Ignored
Most store emails fail before the body is read. Most of our work on email marketing copy (per campaign) fixes one of these six problems.
- The subject line is dull.
Sale update stands where a reason to open should be.
- The preview text is wasted.
It shows a default line or a view in browser link.
- The voice changes.
Every email sounds like a different sender.
- There are too many asks.
Five links compete in one email.
- The button is vague.
Click here says nothing about what comes next.
- Everything is one-off.
No flows, so nothing is sent when a shopper pauses.
What we can do
Ecommerce Email Copywriting: What the Work Covers
Six jobs make up the work. Your package decides how many emails each one covers.
Goal and audience
We agree what each email should do and who gets it.
Subject lines and preview
We write options to test.
Body copy
We write the headline, body and button in your voice.
Sequences and flows
Emails are linked into a campaign or a flow.
Test plan
We suggest subject line and send-time tests.
Handover
Copy is delivered ready to paste or entered in your email tool.
What is included
What Is Inside Your Newsletter Writing Package
Each deliverable in Email Marketing Copy (per campaign) sits in one of the six groups below. The comparison table below shows how far each group goes by package for newsletter writing.
Plan
- Campaign goal
- Segment notes
- Offer notes
- Calendar slot
Inbox
- Subject line options
- Preview text
- Sender name advice
- Emoji and length notes
Body
- Headline
- Body copy
- Button text
- Footer line
Sequence
- Order of emails
- Delays between emails
- Branch notes
- Exit points
Testing
- Subject line pair
- Send-time idea
- Result notes
- Next-test list
Hand-over
- Copy document
- Plain-text versions
- Written notes
- Recorded walkthrough
Products, brand assets and sign-off come from you. We handle the newsletter writing work and the checks.
Email sequence
How a Campaign Sequence Is Timed and Written
The walkthrough shows a campaign sequence with its trigger, timing and branch: each email has a subject line and a delay, and a check on whether the previous email was opened decides what is sent next.
Portfolio
Shopify Store Designs We Create
Email Marketing Copy (per campaign) gets the same attention to layout, spacing and detail as each design below, every one built around a single catalog and one kind of buyer.
Jewelry store design
Jewelry
Electronics store design
Electronics
Interior design store design
Interior design
Craft creator store design
Craft creator
Kids activities store design
Kids activities
Jewelry store design
JewelryProcess and timeline
How Your Newsletter Writing Is Delivered, Start to Finish
Six steps; your live store only changes after your approval. Your calculator choices decide how long each step of the newsletter writing takes.
- 1
Brief and asset review
You tell us what your newsletter writing must achieve, who it is for and what you admire. We agree the plan in writing.
- 2
Choose how we get access
Add us as a collaborator, or have us work in our Shopify Partner account and transfer the result to you. We never ask for owner passwords while we work on the newsletter writing.
- 3
Agree the goal and the one action
We confirm what each email must achieve, who receives it and the single action you want, then write the subject line options before the body so the open is planned first.
- 4
Write the emails and hand them over
We write each email in your voice with preview text, body and button, add a plain-text version, note the timing and test ideas and send the set for one round of edits.
- 5
Check against your brief and your store
We check every newsletter writing deliverable against the brief and, where it goes into a store, on phones, tablets and desktops. Whatever does not match the plan is fixed before you review it.
- 6
Deliver and hand over
After your approval we deliver the newsletter writing with source files and written notes. You keep every account, and revision rounds are included.
Compare your options
Do it yourself, Marketplace gig, Large agency or Our Newsletter Writing Service?
Four usual ways to get email copy. This comparison shows who writes the subject lines and plans the sequence.
| What matters | Do it yourself | Marketplace gig | Large agency | Store Design Expert |
|---|---|---|---|---|
| Subject line options for testing | One line | Sometimes | Extra cost | Yes |
| Preview text and plain-text version | No | Sometimes | Sometimes | Yes |
| Sequence timing and branch notes | No | Extra cost | Sometimes | Yes |
| Voice guide for emails | No | No | Extra cost | Yes |
| Price known before work begins | Cheap but open-ended | Yes | Quote only | Yes |
| Shopify store and checkout expertise | Learning | Varies | General | Yes |
| Two structured revision rounds | No | Varies | Extra cost | Yes |
| Written notes and source files at handover | No | Rarely | Sometimes | Yes |
Inside every project
What Protects Your Store and Your Budget During Email Marketing Copy (per campaign)
Doing this work touches your store, your brand and your budget, so these six habits come with every newsletter writing package.
Permission and honesty
We write honest subject lines, include space for the unsubscribe link and your address, and leave consent and anti-spam compliance to you and your email platform.
Least access needed
We ask only for the access your newsletter writing needs, through Shopify's own sharing tools where a store is involved, and remove it when we finish.
Working files are yours
Final and working files for your newsletter writing are handed over, so another person could use them later.
Checked before you look
Every newsletter writing item is checked against the brief first, so your review covers taste and wording, not faults.
No promised sales
We make newsletter writing to help shoppers decide, and we never promise revenue, rankings or reach.
Rights respected
We only use images, fonts, music and text you own or that are properly licensed in your newsletter writing, and we say which.
Interactive price calculator
Build Your Newsletter Writing Package
Choose a package, then tell us about your volume, your email campaign needs and how soon you want it. The fixed price and delivery window update with every click.
Request a custom quote
Very large volumes, several brands or stores, rush schedules and unusual formats for newsletter writing are scoped separately and quoted at a fixed price.
Request a QuoteChanged your mind? Choose Subjectline Essential, Subjectline Plus or Subjectline Premier above to return to the instant calculator.
Packages and comparison
Newsletter Writing Package Comparison
Line-by-line detail of what each package covers, useful when choosing between a light pass and a full newsletter writing service.
| What is included | Subjectline Essential $190 | Subjectline Plus $590Recommended | Subjectline Premier $1,290 |
|---|---|---|---|
| One campaign email | Included | Included | Included |
| Five subject line options | Included | Included | Included |
| Preview text | Included | Included | Included |
| Body, headline and button copy | Included | Included | Included |
| Plain-text version | Included | Included | Included |
| Four-email sequence | Not included | Included | Included |
| Subject line tests for each | Not included | Included | Included |
| Preview text for each | Not included | Included | Included |
| Send-time notes | Not included | Included | Included |
| Plain-text versions | Not included | Included | Included |
| Ten emails across three flows | Not included | Not included | Included |
| Welcome, cart and post-purchase | Not included | Not included | Included |
| Voice guide for email | Not included | Not included | Included |
| Segment notes | Not included | Not included | Included |
| A/B test plan | Not included | Not included | Included |
| Typical delivery | 3 to 5 days | 5 to 9 days | 9 to 16 days |
What the calculator above shows for Email Marketing Copy (per campaign), the total and the estimated delivery, is what your order will use.
Why Store Design Expert
Ecommerce Email Copywriting: Why Brands Choose Us
Anyone can write a newsletter. Store owners hire us for the subject line options, the one clear action in each email and the sequence thinking that keeps a campaign coherent.
One action per email
Each email is written to lead to a single next step.
Daily work on Shopify email tools
How subscribers, flows and store data feed emails is everyday material for us.
Rated 4.9+ by verified clients
These reviews come from verified Store Design Expert clients, in their own words, and your newsletter writing follows the same process.
Prices you can plan around
Every package, option and extra has a visible price, sized by volume, detail and speed for your newsletter writing.
You talk directly to the person doing your Email Marketing Copy (per campaign) work
You write to the person handling your newsletter writing, not a ticket queue.
Experience since 2015
More than 450 Shopify stores launched means few catalog, content or launch problems are new to us, newsletter writing included.
What we need to get started
What We Need Before We Start Your Newsletter Writing
Three ways to give access, then a short list of facts about your newsletter writing.
Your goal and offer
Tell us what the campaign is for.
Past emails
Share a few emails you have sent, good or bad.
Voice notes
Share emails whose tone you like.
Accept our collaborator request
Tell us your store address and say yes to our access request. The owner can grant what we need for your newsletter writing and remove us in one click.
Taking over existing work? That is fine
Let us know what exists, and who made it. We review your newsletter writing first and agree what to keep.
Or share a restricted staff login
A staff account with limited permissions works too for newsletter writing, though the collaborator route is easier to revoke.
Owner passwords and card details are never requested for your newsletter writing. Access for Email Marketing Copy (per campaign) is granted through Shopify's own tools and removed when the work is done.
Testimonials
What Store Owners Say Before You Order Email Marketing Copy (per campaign)
Verified Store Design Expert clients describe the brief, the work and the handover in their own words, and your newsletter writing follows the same path.
Verified
Store Design Expert is the best. The work is very professional, they pay close attention to detail and, more importantly, they listen. Their level of cooperation is second to none, and everything was delivered in a very timely manner. I will keep them in mind for future projects.
BN
Barbara N.United States
Verified
I am beyond satisfied! Store Design Expert went above and beyond on my project. Highly recommended!
MD
Michael D.United States
Verified
The experience was tailored to my brand and specifications to the letter. I love the result.
EP
Eric P.United States
Verified
They definitely get the job done. Very patient and understanding throughout the whole project.
BS
Brian S.United States
Verified
Thank you so much to Store Design Expert and the team. My site looks far more appealing to customers, and I will happily recommend your services to other new small businesses.
JS
Jennifer S.United States
Verified
Very patient, informative and transparent, and they did exactly what they said they would do. Thanks for all the help!
RO
Raymond O.United States
Verified
Store Design Expert is the only one I use for all things WordPress. They have a high level of understanding, deliver quality work and are easy to deal with.
SC
Scott C.United States
Verified
A pleasure to work with. They did pretty much everything I asked and definitely exceeded my expectations. I will be working with Store Design Expert again soon.
JL
Jerry L.United States
Verified
Superb work! Store Design Expert is incredibly patient, and even when I did not fully understand my own questions, everything was explained again in detail. My vision was implemented perfectly, and the work is worth every cent I spent.
KB
Katrin B.Germany
Related searches
Searches That Bring Owners to Email Marketing Copy (per campaign)
People describe Email Marketing Copy (per campaign) in different ways when they search. These are the common ones.
If you searched for “email marketing campaign copywriting for shopify stores”, “email marketing campaign copywriting”, “what is email copywriting” or “how to write email copy”, Email Marketing Copy (per campaign) is the work that answers it.
“email marketing message copywriting”, “find a copywriter for your email marketing”, “types of email copywriting” or “examples of email copywriting” all point to the same job, which Email Marketing Copy (per campaign) covers from start to finish.
If you searched for “e commerce email copywriting examples”, “improve email marketing copywriting”, “what is email copy” or “best ecommerce content writing services”, Email Marketing Copy (per campaign) is the work that answers it.
People who look up “ecommerce email marketing solutions” usually want Email Marketing Copy (per campaign); the calculator above shows the price and delivery estimate before you commit.
FAQ
Ecommerce Email Copywriting: Your Questions Answered
Answers on cost, timing, access, files and what happens after delivery for newsletter writing.
How long does email copywriting take?
Most projects take 3 to 16 working days, depending on package, number of emails and voice work. An estimate is shown in the calculator first, and payment comes after.
Do you set up the emails in my email tool?
The packages deliver the copy, ready to paste. If you want the emails built and the flows set up, our email marketing services do that, and we can write the copy to fit.
What do you need from me to start Email Marketing Copy (per campaign)?
Send your goal and offer, a few past emails and the name of your email platform. We begin with the subject lines.
How much does Email Marketing Copy (per campaign) cost?
You can order Email Marketing Copy (per campaign) from $190; the most it reaches, with all options selected, is $3,770.
How are the Email Marketing Copy (per campaign) packages different?
You can choose between Subjectline Essential at $190 (3 to 5 working days), Subjectline Plus at $590 (5 to 9 working days) and Subjectline Premier at $1,290 (9 to 16 working days) for Email Marketing Copy (per campaign).
What is in the Subjectline Essential package of Email Marketing Copy (per campaign)?
One campaign email: subject line options, preview text, headline, body copy, button text and a plain-text version, written for a sale, launch or newsletter. It includes: One campaign email; Five subject line options; Preview text; Body, headline and button copy; Plain-text version. Subjectline Essential costs $190 and takes 3 to 5 working days.
What do I choose when I order Email Marketing Copy (per campaign)?
Beyond the package, Email Marketing Copy (per campaign) needs 4 decisions from you: how many emails do you need (One email, Four emails, Ten emails); how many subject line options (Five per email, Ten per email, Ten plus a test plan); how much voice work is needed (You have a clear voice, Light voice shaping, Email voice guide first); how soon do you need it live (Standard, Sooner, Fastest).
Are there optional extras for Email Marketing Copy (per campaign)?
Optional extras for Email Marketing Copy (per campaign) include Segment variants (+$160), SMS companion messages (+$130), Layout notes (+$90), Translation-ready notes (+$110), Existing email review (+$120) and Recorded walkthrough (+$90).
What if my Email Marketing Copy (per campaign) job needs more than the packages cover?
Ask for a custom quote on this page if your Email Marketing Copy (per campaign) job goes beyond the packages: we scope it in writing and quote a fixed price first.
Ready when you are
Ecommerce Email Copywriting: Order Your Package
Choose a package, watch the fixed price settle and have a team that has launched 450+ Shopify stores write emails that get opened and lead shoppers back to the shop.
Fixed price · Two revision rounds · Files handed over