Shopify stores designed and launched
The rules of your brand, written down and easy to follow
Brand Style Guide Design: One Guide Everyone Who Touches the Brand Can Follow
A brand drifts the moment more than one person uses it. Our brand style guide design service turns your logo, colours, type, imagery and voice into clear rules with examples, plus the theme settings that apply them. From $390, fixed price.
- Logo, colour, type and imagery rules
- Correct and incorrect examples
- Voice and tone basics
- Theme settings recorded for your store
From$390
Delivery4 to 16 working days
Revisions2 rounds
Our track record
450+ Shopify Stores Launched Since 2015. Your Style Guide Gets the Same Care.
A style guide saves every future decision. We write yours so a freelancer, a printer or a new team member can produce on-brand work without asking you each time.
Average rating from verified clients
Building Shopify stores since
Secure checkout
Pay through a protected checkout and keep a full order record.
Two revision rounds
Included in every package, so the result matches what you pictured.
Backup before changes
We work on a duplicate of your theme, never on your live store.
Who this is for
Brand Style Guide Design: Who We Work For
Style guides help at particular moments. Six situations account for most of the brand style guide creation work we see.
You are a good fit if
- You have a logo, colours and fonts in use
- You need a fixed price and a written scope before work starts
- You can share your current brand files
- You own the store and approve every rule
Teams with several people making assets
Each person interprets the brand differently.
Owners hiring freelancers
A guide briefs them in one document.
Brands after a rebrand
The new rules must be written down.
Sellers with inconsistent channels
Store, email and social do not agree.
Brands going to print and packaging
Printers need exact colours and rules.
Founders short on time
You would rather hand over the brand and receive a guide.
Problems solved
Why Brands Drift Without Written Rules
Without a guide, each decision is made again and slightly differently. These are the six problems owners raise most often.
- The logo is used wrongly.
It is stretched, recoloured or crowded.
- Colours are approximated.
Nobody has the exact codes.
- Fonts are substituted.
A missing typeface is replaced by the nearest one.
- Photos look unrelated.
Imagery follows no style.
- Tone varies by writer.
Each person sounds different.
- New hires start from scratch.
There is nothing to learn the brand from.
What we can do
Brand Style Guide Design: What the Work Covers
Six jobs make up the guide. Your package decides how far each one goes for your brand.
Brand audit
We review everything your brand currently uses and note the inconsistencies.
Logo and type rules
Clear space, minimum size, misuse examples and a type hierarchy are written.
Colour specification
Exact codes for screen and print are recorded with usage proportions.
Imagery style
Photography and graphic style are described with examples.
Voice and tone
A short section sets how the brand speaks.
Store settings
The theme colour, font and header settings are recorded.
What is included
What Is Inside Your Style Guide Package
Six groups cover every deliverable in Brand Style Guide Creation. The comparison table below shows how far each group goes by package for style guide.
Audit
- Current asset review
- Inconsistency list
- Gaps list
- Scope sign-off
Logo and type
- Logo versions
- Clear-space rules
- Misuse examples
- Type hierarchy
Colour
- Primary and secondary colours
- Colour codes
- Contrast pairs
- Print values
Imagery
- Photo style notes
- Graphic style notes
- Example selection
- Do and avoid list
Voice
- Tone words
- Sample phrases
- Words to avoid
- Channel notes
Hand-over
- PDF guide
- Editable source
- Written notes
- Recorded walkthrough
You provide the products, the brand assets and your approvals. We handle the style guide work and the checks.
Guide production
How Your Brand Becomes a Guide in Four Stages
The walkthrough shows the four stages a guide passes through: an audit of what exists, a draft of the rules, your review and the final handover. Each stage ends with a document you can read, so the rules reflect your decisions.
Portfolio
Store Design Styles We Build
Different niches need different layouts. These store designs show how we shape a storefront around its products, and Brand Style Guide Creation follows the same approach.
Coffee store design
Coffee
Furniture store design
Furniture
Productivity templates store design
Productivity templates
Pet technology store design
Pet technology
Photography store design
Photography
Home decor creator store design
Home decor creatorProcess and timeline
How Your Style Guide Is Delivered, Start to Finish
Six steps from brief to handover. You approve the work before anything touches your live store, and the calculator sets the pace for the style guide.
- 1
Brief and asset review
You share your products, brand and what you want from Brand Style Guide Creation. We turn them into a written plan for your style guide.
- 2
Choose how we get access
A collaborator request, or work in our Partner account followed by a handover. Owner passwords and card details are never needed for the style guide.
- 3
Audit what the brand uses today
We collect every logo, colour, font and image style in use, list the inconsistencies and agree what the guide must decide.
- 4
Write the rules and show them in use
We draft each rule with correct and incorrect examples, record your store's theme settings and revise the guide with your comments.
- 5
Measure the work against the brief and your store
Files and pages are checked against the plan, and changes to the store are tested on real devices. We fix what differs before your review of the style guide.
- 6
Deliver and hand over
Once you approve, the style guide is delivered with working files and notes. Two included revision rounds, and full ownership for you.
Compare your options
Template or tool, Freelance gig, General agency or Our Style Guide Service?
Four usual ways to get a brand style guide. This comparison shows who audits, writes and applies the rules.
| What matters | Template or tool | Freelance gig | General agency | Store Design Expert |
|---|---|---|---|---|
| Audit of what the brand uses today | Skipped | Sometimes | Yes | Yes |
| Correct and incorrect examples | Template text | Sometimes | Sometimes | Yes |
| Store theme settings recorded | No | No | Extra cost | Yes |
| Editable source delivered | Template tool | Extra cost | Sometimes | Yes |
| Price known before work begins | Cheap but open-ended | Yes | Quote only | Yes |
| Shopify store and checkout expertise | Learning | Varies | General | Yes |
| Two structured revision rounds | No | Varies | Extra cost | Yes |
| Written notes and source files at handover | No | Rarely | Sometimes | Yes |
Inside every project
What Protects Your Store and Your Budget During Brand Style Guide Creation
Work on your brand and catalog is a big trust, so these six habits protect your style guide on every package.
Your decisions, not ours
The guide records the choices you approve, and we flag but do not change brand elements without your sign-off.
Least access needed
We ask only for the access your style guide needs, through Shopify's own sharing tools where a store is involved, and remove it when we finish.
Working files are yours
Final and working files for your style guide are handed over, so another person could use them later.
Checked before you look
Every style guide item is checked against the brief first, so your review covers taste and wording, not faults.
No promised sales
We make style guide to help shoppers decide, and we never promise revenue, rankings or reach.
Rights respected
We only use images, fonts, music and text you own or that are properly licensed in your style guide, and we say which.
Interactive price calculator
Build Your Style Guide Package
Choose a package, then tell us about your volume, your style guide needs and how soon you want it. The fixed price and delivery window update with every click.
Request a custom quote
Very large volumes, several brands or stores, rush schedules and unusual formats for style guide are scoped separately and quoted at a fixed price.
Request a QuoteChanged your mind? Choose Rulebook Essential, Rulebook Plus or Rulebook Premier above to return to the instant calculator.
Packages and comparison
Style Guide Package Comparison
Line-by-line detail of what each package covers, useful when choosing between a light pass and a full style guide service.
| What is included | Rulebook Essential $390 | Rulebook Plus $790Recommended | Rulebook Premier $1,490 |
|---|---|---|---|
| Eight to ten page guide | Included | Included | Included |
| Logo and clear-space rules | Included | Included | Included |
| Colour codes and usage | Included | Included | Included |
| Typography rules | Included | Included | Included |
| PDF delivery | Included | Included | Included |
| Fifteen to twenty page guide | Not included | Included | Included |
| Imagery and photo style | Not included | Included | Included |
| Voice and tone basics | Not included | Included | Included |
| Social and store application rules | Not included | Included | Included |
| Editable source file | Not included | Included | Included |
| Up to thirty pages | Not included | Not included | Included |
| Template pages for common assets | Not included | Not included | Included |
| Print and packaging rules | Not included | Not included | Included |
| Approval and request steps | Not included | Not included | Included |
| Short team briefing | Not included | Not included | Included |
| Typical delivery | 4 to 7 days | 7 to 11 days | 11 to 16 days |
What the calculator above shows for Brand Style Guide Creation, the total and the estimated delivery, is what your order will use.
Why Store Design Expert
Brand Style Guide Design: Why Brands Choose Us
Anyone can paste a template. Teams hire us for the audit, the clear rules and the store settings that make the guide usable by people who were never in the room.
Rules with examples, not just opinions
Every rule is shown correct and incorrect.
Daily work on Shopify brands
Theme settings, headers and email styling are everyday material for us.
Rated 4.9+ by verified clients
These reviews come from verified Store Design Expert clients, in their own words, and your style guide follows the same process.
Prices you can plan around
Every package, option and extra has a visible price, sized by volume, detail and speed for your style guide.
Questions about Brand Style Guide Creation go straight to the person doing it
You write to the person handling your style guide, not a ticket queue.
Experience since 2015
More than 450 Shopify stores launched means few catalog, content or launch problems are new to us, style guide included.
What we need to get started
What We Need Before We Start Your Style Guide
Three ways to give access, then a short list of facts about your style guide.
Accept our collaborator request
Tell us your store address and say yes to our access request. The owner can grant what we need for your style guide and remove us in one click.
Taking over existing work? That is fine
Say what is already there and who made it. We review your style guide first and agree what to keep.
Or share a restricted staff login
A staff account with limited permissions works too for style guide, though the collaborator route is easier to revoke.
Your brand files
Send logos, colour codes and font names as you hold them.
Examples of use
Share store pages, emails and posts that show the brand today.
Voice notes
Tell us how the brand should and should not sound.
Owner passwords and card details are never requested for your style guide. Everything runs through Shopify's built-in access settings, and our access ends with the project.
Testimonials
What Store Owners Say Before You Order Brand Style Guide Creation
Verified Store Design Expert clients describe the brief, the work and the handover in their own words, and your style guide follows the same path.
Verified
Store Design Expert delivered an outstanding website development experience! Their professionalism and attention to detail exceeded my expectations, and their proactive communication kept everything running smoothly. Truly impressed by their deep understanding and dedication.
WG
Warren G.United States
Verified
Very patient, informative and transparent, and they did exactly what they said they would do. Thanks for all the help!
RO
Raymond O.United States
Verified
Store Design Expert is the only one I use for all things WordPress. They have a high level of understanding, deliver quality work and are easy to deal with.
SC
Scott C.United States
Verified
A pleasure to work with. They did pretty much everything I asked and definitely exceeded my expectations. I will be working with Store Design Expert again soon.
JL
Jerry L.United States
Verified
Superb work! Store Design Expert is incredibly patient, and even when I did not fully understand my own questions, everything was explained again in detail. My vision was implemented perfectly, and the work is worth every cent I spent.
KB
Katrin B.Germany
Verified
Very impressed with the build-out. My store is ready to get started, and I am sure I will reach out for edits down the road, but this is everything I could ask for to get the party started. Thanks again, and I will be in touch for future projects.
DH
Dale H.United States
Verified
Very quick and detailed work! Store Design Expert does exactly what you want, in a very professional manner.
LF
Lena F.Germany
Verified
Store Design Expert did an outstanding job with top-notch professionalism on my website project. Everything was delivered quickly without compromising quality. I could not have asked for better!
JM
Jason M.United States
Verified
The website development work was nothing short of professional, with top-notch quality. Their exceptional level of cooperation made the collaboration seamless and enjoyable. Highly recommend working with Store Design Expert!
JC
Jeremy C.United States
Related searches
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People who look up “what is a brand guide”, “best company brand guides”, “brand style guide pdf” or “brand style guide cover page” usually want Brand Style Guide Creation; the calculator above shows the price and delivery estimate before you commit.
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FAQ
Brand Style Guide Design: Your Questions Answered
Answers on cost, timing, access, files and what happens after delivery for style guide.
How long does a style guide take?
Most guides take 4 to 16 working days, depending on package, page count and how consistent your brand is today. The calculator shows your Brand Style Guide Creation estimate before you pay.
Do you change my logo or colours?
No. The guide records the choices you approve. If we spot an inconsistency we flag it, and you decide what to keep.
What do you need from me to start Brand Style Guide Creation?
Send your logo, colour codes, font names and a collaborator request for your store. We start by auditing what the brand uses today.
How much does Brand Style Guide Creation cost?
Brand Style Guide Creation starts at $390. With every option switched on the total reaches $4,360.
What packages are available for Brand Style Guide Creation?
You can choose between Rulebook Essential at $390 (4 to 7 working days), Rulebook Plus at $790 (7 to 11 working days) and Rulebook Premier at $1,490 (11 to 16 working days) for Brand Style Guide Creation.
What does Rulebook Essential include for Brand Style Guide Creation?
A concise guide of eight to ten pages covering logo use, colours, typography and basic do and don't examples, delivered as a PDF. It includes: Eight to ten page guide; Logo and clear-space rules; Colour codes and usage; Typography rules; PDF delivery. Rulebook Essential costs $390 and takes 4 to 7 working days.
What does the Brand Style Guide Creation calculator ask me?
Beyond the package, Brand Style Guide Creation needs 4 decisions from you: how long should the guide be (Eight to ten pages, Fifteen to twenty pages, Up to thirty pages); how consistent is your brand today (Mostly consistent, Some inconsistency, Very inconsistent); which formats do you need (PDF only, PDF and editable source, PDF, source and a web page); how soon do you need it live (Standard, Sooner, Fastest).
Are there optional extras for Brand Style Guide Creation?
Optional extras for Brand Style Guide Creation include Template pages (+$320), Extended voice section (+$230), Team briefing session (+$150), Print specification page (+$170), Photo style board (+$190) and Recorded guide walkthrough (+$90).
Can I get a custom quote for Brand Style Guide Creation?
If Brand Style Guide Creation needs more than the packages cover, use Request a custom quote on this page. We write the scope for your job and quote one fixed price before any work starts.
Ready when you are
Brand Style Guide Design: Order Your Package
Choose a package, watch the fixed price settle and have a team that has launched 450+ Shopify stores audit, write and test a style guide before anyone else touches your brand.
Fixed price · Two revision rounds · Files handed over