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Shopify catalogue task

Add Alt Text to Shopify Product Images: Photos Everyone Can Understand, Including Screen Readers

Looking to add alt text to Shopify product images? We look at each photo and describe it in plain words, with no stuffing, so it helps people first. From $39.

  • Every image described
  • Plain words, no stuffing
  • Variants told apart
  • Banners included
From$39
Delivery1 to 5 working days
Revisions2 rounds
Shopify product image with its alt text field filled with a short plain description
Our track record

450+ Shopify Stores Built Since 2015. Your Alt Text Writing Gets the Same Care.

Store Design Expert has designed and launched more than 450 Shopify stores, and verified clients rate us 4.9+ on average. A alt text writing is a small task, so it gets a fixed price, a clear scope and the same checking as a large project.

450+

Shopify stores designed and launched

4.9+

Average rating from verified clients

2015

Building Shopify stores since

Secure checkout

Pay through a protected checkout and keep a full order record.

Two revision rounds

Included in every package, so the result matches what you pictured.

Backup before changes

We work on a duplicate of your theme, never on your live store.

Problem and result

Add Alt Text to Shopify Product Images: Descriptions That Help People First

Alt text lets people who cannot see an image understand it, and it shows when a picture fails to load. Written plainly it also helps search engines read the image, which is a useful extra and not the main point.

Alt text added to imagesAlt text added to images. Before: no descriptions. After: every photo described. 1. Every image described. 2. Plain words. 3. Variants told apart.Alt text added to imagesBefore: no descriptions. After: every photo described.BeforeBeforeAfterAfterNorthlineMissingNorthlineBlue steel bottle, front view1Every image described2Plain words3Variants told apart
Alt text added to imagesAlt text added to images. Before: no descriptions. After: every photo described. 1. Every image described. 2. Plain words. 3. Variants told apart.Alt text added to imagesBefore: no descriptions. After: everyphoto described.BeforeBeforeAfterAfterNorthlineMissingNorthlineBlue steel bottle, front view1Every image described2Plain words3Variants told apart
Before

Images with no description

Most photos have no alt text or a file name like IMG_2041. Screen readers say nothing helpful and a failed image leaves an empty gap.

After

Every image described clearly

Each photo has a short, plain description of what it shows. Variant photos are told apart by colour or angle and decorative images are handled properly.

What is included

What Your Alt Text Job Includes

When you add alt text to product images, you get a description for every photo and a check of the result.

Implementation checklist

  • Every product image looked at and described in a sentence or less
  • Plain wording with no keyword stuffing
  • Variant photos told apart by colour, angle or detail
  • Existing alt text that is already good kept
  • Decorative images handled so screen readers skip them
  • Banners and theme images described in the theme editor
  • A sample checked on the live store
  • A short guide for writing alt text on new uploads

We write alt text from what each photo shows and do not stuff keywords or promise any ranking change. Accessibility needs more than alt text, such as contrast and keyboard use, and a full accessibility audit is a separate task.

See how it works

From Photos With No Words to Photos Everyone Can Follow

Follow one product page. Each image gets a short plain description, and variant and decorative images are handled differently.

Alt text across a product pageA product page is shown with six numbered hotspots lighting up in turn: 1 Main photo, Describes the product and its colour in a sentence; 2 Angle shots, Each says what the angle shows; 3 Variant photos, Told apart by colour so choices are clear; 4 Decorative images, Marked so screen readers skip them; 5 Banners, Described in the theme editor; 6 Plain wording, No stuffing and no phrases like image of. The shopper then adds the product to the cart and the cart count updates. Alt text across a product pageyourstore.com/products/bottle2Insulated Steel Bottle4.9 (1,284)$39.00$49.00Save 20%12Add to cartFree delivery in 3-5 days30-day easy returnsDetailsShippingKeeps drinks coldall dayBest bottle I ownFast delivery,great…1234561Main photoDescribes the product and itscolour in a sentence2Angle shotsEach says what the angle shows3Variant photosTold apart by colour so choicesare clear4Decorative imagesMarked so screen readers skipthem5BannersDescribed in the theme editor6Plain wordingNo stuffing and no phrases likeimage of
Alt text across a product pageA product page is shown with six numbered hotspots lighting up in turn: 1 Main photo, Describes the product and its colour in a sentence; 2 Angle shots, Each says what the angle shows; 3 Variant photos, Told apart by colour so choices are clear; 4 Decorative images, Marked so screen readers skip them; 5 Banners, Described in the theme editor; 6 Plain wording, No stuffing and no phrases like image of. The shopper then adds the product to the cart and the cart count updates. Alt text across a product pageyourstore.com/products/bottle2Insulated SteelBottle4.9 (1,284)$39.00$49.00Save 20%12Add to cartFree delivery in 3-5 days30-day easy returnsDetailsShippingKeeps drinks cold all day1234561Main photo2Angle shots3Variant photos4Decorative images5Banners6Plain wordingMain photoDescribes the product and its colour in asentenceAngle shotsEach says what the angle showsVariant photosTold apart by colour so choices are clearDecorative imagesMarked so screen readers skip themBannersDescribed in the theme editorPlain wordingNo stuffing and no phrases like image of
Scope boundaries

Exactly What Is and Is Not Covered for Your Alt Text Writing

A fixed price only works with a fixed scope, so this is what your alt text writing package covers, what it leaves out and when we would rather quote it separately.

Included

  • Alt text on your live products and chosen theme images
  • Variant and decorative image handling
  • A sample check on the live store
  • Two revision rounds and a guide

Not included

  • A full accessibility audit
  • Ranking promises
  • Writing product descriptions
  • Checkout changes that Shopify itself controls

Access we need

  • Collaborator access to your Shopify store
  • Your tone and terms
  • A list of theme images to cover

Quote triggers

  • More than four hundred products
  • Several languages
  • An accessibility audit

Typical turnaround

  • 1 to 3 working days for most alt text writing jobs
  • Faster options in the calculator
  • Timing confirmed before work starts

After launch

  • Two revision rounds before go-live
  • A short handover note for your alt text writing
  • Questions answered; larger changes quoted on their own
Compare your options

Add Alt Text to Shopify Product Images With Doing It Yourself, an App or a Freelancer?

Four routes to a alt text writing are compared below, so you can see what each one includes and what it leaves for you to sort out.

What mattersDIY or appFreelance gigGeneral agencyStore Design Expert
Each image looked atSometimesNoSometimesYes
Plain wording, no stuffingSometimesNoSometimesYes
Variants told apartNoNoSometimesYes
Guide for new uploadsNoNoRarelyYes
Price known before work beginsFree but time-costlyVariesQuote onlyYes
Theme backup before any changeNoRarelyUsuallyYes
Two revision rounds includedNoVariesExtra costYes
Handover note for what changedNoRarelySometimesYes
Price calculator

Price Your Alt Text Writing

Pick a package, adjust the options for your alt text writing and set your speed. The fixed price and delivery estimate update with every click, with no hidden fees.


Choose your packageRequired

Each package covers more of the alt text writing, and the options you pick below fix the scope.

Alt text written and added to every image on up to one hundred products, describing what each photo shows in plain words, with no stuffing.

  • Up to one hundred products
  • Every image described
  • Plain words, no stuffing
  • Existing alt text kept if good

For catalogues with variants, each image described with its colour or angle, so screen reader users and search engines can tell them apart.

  • Everything in Alttag Basic
  • Colour and angle described
  • Variant photos told apart
  • Decorative images handled
  • Spot-checked live

A fully checked job: up to four hundred products, theme images and banners included, and a short guide for writing alt text on new uploads.

  • Everything in Alttag Standard
  • Up to four hundred products
  • Banners and theme images
  • Guide for new uploads
  • Thirty-day fix window

More than four hundred products, several languages and accessibility audits are scoped separately and quoted at a fixed price.

How many products?Required

More products take more time.

Which images?Required

Theme images add checks.

How soon do you need it live?Required

Standard follows the schedule your other choices set. Pay to move up the queue and go live sooner.

Optional extrasOptional

Each one begins switched off. Turn on what you need, watch the total, switch it back off.

Request a custom quote

More than four hundred products, several languages and accessibility audits are scoped separately and quoted at a fixed price.

Request a Quote

Changed your mind? Choose Alttag Basic, Alttag Standard or Alttag Plus above to return to the instant calculator.

How it works

How We Handle Your Alt Text Writing, Step by Step

Your alt text writing moves through six stages, from the order to the written handover, with testing built in before launch.

  1. 1

    Purchase

    Choose your package and options in the calculator and check out securely, which locks the scope and the price of the alt text writing.

  2. 2

    Access

    Share the store through a collaborator request and tell us what you want from the alt text writing, and you can remove our access whenever you choose.

  3. 3

    Build in a duplicate theme

    We build the alt text writing in a duplicate theme first, so a mistake can never reach your live checkout.

  4. 4

    QA

    A checklist drives the testing of the alt text writing, so you review something that already meets the agreed criteria.

  5. 5

    Handover

    On your go-ahead the alt text writing is published, and you get a short document explaining where everything lives.

  6. 6

    Support

    Support does not end at handover, so questions on the alt text writing are welcome and new requests get a clear quote.

Compatibility and QA

Alt Text Checks and Acceptance Criteria

We check the alt text writing against a written list on phones, tablets and desktops, keep a backup of your theme throughout and treat the criteria below as the definition of done.

What we test

  • CoverageEvery product image in scope has alt text or is marked decorative.
  • PlainDescriptions are short, plain and free of stuffing.
  • VariantsVariant photos have different descriptions.
  • DevicesWe open the alt text writing on real iPhones, Android phones, a tablet and a desktop browser, including the narrowest 320 pixel width.
  • BrowsersAdd Alt Text to All Product Images is checked in current Chrome, Safari, Firefox and Edge.
  • LiveA sample on the live store shows the new text in the page code.

Acceptance criteria

  • Every image in scope is covered
  • Descriptions are plain and short
  • Variant photos differ
  • Nothing changes visually on a phone
  • The guide is clear
What we need to get started

What We Need to Get Add Alt Text to All Product Images Started

Start by choosing an access route, then supply the details below for the alt text writing, while the build itself stays in a copy of your theme.

Collaborator access

Invite us from your Shopify admin and we can begin the alt text writing without anyone sharing a password, and you remove us when the work ends.

No store yet? We build it first

If you are still planning your store, we build the alt text writing in a development store and pass it to you complete, with your plan chosen last.

Prefer to share a login?

You can send staff login details for the alt text writing instead, though we recommend collaborator access because it is easier to revoke.

Your voice

Tell us your tone and any terms to use or avoid.

Theme images

Tell us which banners and theme images to cover as well as products.

One decision maker

One approver for the alt text writing keeps the feedback in one place and inside the two included rounds.

If the access options for the alt text writing feel unclear, ask in the short form after checkout and we will walk you through the right one.

Testimonials

What Store Owners Say Before You Order Add Alt Text to All Product Images

Verified feedback from clients who trusted us with their Shopify stores and quick tasks alike.

Verified

Store Design Expert delivered an outstanding website development experience! Their professionalism and attention to detail exceeded my expectations, and their proactive communication kept everything running smoothly. Truly impressed by their deep understanding and dedication.

WG
Warren G.United States
Verified

Super great to work with, and super fair!

RO
Robert O.United States
Verified

The website development work was truly impressive. Their attention to detail and ability to exceed expectations made the project a success. Working with them was a breeze, thanks to quick responsiveness and a willingness to go above and beyond.

KD
Kevin D.United States
Verified

Store Design Expert was very knowledgeable about what I needed done to fix my Shopify store and how to improve the store layout. The project was completed very quickly, and I will definitely use them for support as my business grows.

ST
Samuel T.United States
Verified

Very satisfied with the work. Most importantly, Store Design Expert responded promptly to my questions and concerns. Thank you!

KB
Kyle B.United States
Verified

Outstanding work and outstanding customer service. Five stars! I will absolutely use Store Design Expert again for my next book.

KM
Katharine M.United States
Verified

Store Design Expert was great! They delivered exactly what I asked for and even offered helpful extra suggestions. Highly recommended.

PW
Paul W.United States
Verified

I request Store Design Expert every time I have a project. They are professional and give real attention to detail, which makes the work stand out.

LK
Laura K.United States
Verified

They kept communicating until the problem was fully resolved, and the result was great.

HJ
Henry J.United States
FAQ

Add Alt Text to Shopify Product Images Questions

Straight answers about cost, scope, timing, apps and what we need from you for your alt text writing.

How do I add alt text to Shopify product images, and can you do it for me?

Yes, we do it for you. Packages start at $39. The calculator adds options such as a guide for new uploads, a review of existing alt text, a sheet of everything written and a file rename, and shows your exact price and delivery estimate.

How long does an alt text job take?

Usually two to five days.

Is Add Alt Text to All Product Images safe for my live store?

Yes. The alt text writing is made in a copy of your theme, tested on devices and only then published, and the untouched original remains available if you ever want to roll back.

What do you need from me for Add Alt Text to All Product Images?

Store access for us and your tone or terms to use or avoid. With no store yet, we create one in our Partner account, complete the alt text writing and transfer ownership to you at the end.

How much does Add Alt Text to All Product Images cost?

You can order Add Alt Text to All Product Images from $39; the most it reaches, with all options selected, is $270.

How are the Add Alt Text to All Product Images packages different?

There are 3 Add Alt Text to All Product Images packages: Alttag Basic at $39 (1 to 2 working days), Alttag Standard at $69 (2 to 3 working days) and Alttag Plus at $119 (3 to 5 working days).

What do I get with Alttag Basic for Add Alt Text to All Product Images?

Alt text written and added to every image on up to one hundred products, describing what each photo shows in plain words, with no stuffing. It includes: Up to one hundred products; Every image described; Plain words, no stuffing; Existing alt text kept if good; Colour and angle described. Alttag Basic costs $39 and takes 1 to 2 working days.

Which choices do I make for Add Alt Text to All Product Images?

The Add Alt Text to All Product Images calculator asks for a package and 3 more choices: how many products (Up to one hundred products, Up to four hundred products); which images (Product images, Product images, banners and theme images); how soon do you need it live (Standard, Sooner, Fastest).

What can I add on top of Add Alt Text to All Product Images?

Extras available with Add Alt Text to All Product Images: A guide for new uploads (+$5), A review of existing alt text (+$10), A sheet of all alt text written (+$5), Rename files to match (+$15) and A wider live spot-check (+$10).

Ready when you are

Add Alt Text to Shopify Product Images: Describe It So Everyone Can See It

Pick your package, see the exact price and delivery estimate and get every photo described in plain words. If you have more than four hundred products, several languages or need an accessibility audit, request a quote and we will scope it with you.

Fixed price · Two revision rounds · Backup before changes