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Ad words that earn the stop, the read and the click

Facebook Ad Copy: Hooks, Headlines and Buttons Ready to Test

The words in an ad do most of the work after the image. Our facebook ad copy service writes hooks, primary text and headlines in several angles, each within platform limits. From $240, fixed price.

  • Primary text, headline and description written together
  • Several angles to test side by side
  • Platform length limits checked
  • TikTok hook lines and short scripts
From$240
Delivery3 to 15 working days
Revisions2 rounds
Four-stage workflow taking ad copy from angles through drafts and checks to named variants ready to test for a Shopify store
Our track record

450+ Shopify Stores Launched Since 2015. Now Let Us Handle Your Paid Social Wording.

Ad copy is short, tested and replaced often. We write it in angles, keep each piece inside the platform's limits and name the variants so your tests stay clean.

450+

Shopify stores designed and launched

4.9+

Average rating from verified clients

2015

Building Shopify stores since

Secure checkout

Pay through a protected checkout and keep a full order record.

Two revision rounds

Included in every package, so the result matches what you pictured.

Backup before changes

We work on a duplicate of your theme, never on your live store.

Who this is for

Facebook Ad Copy: Who We Work For

Ad copy suits particular moments. These six come up most often.

You are a good fit if
  • You want ad copy written for your store
  • You run, or plan to run, ads on Meta or TikTok
  • You would like the price fixed and the scope written down
  • You approve the claims and run the campaigns yourself
  • Stores starting paid social

    Your first ads need several angles.

  • Advertisers with ad fatigue

    The same copy has run for too long.

  • Sellers running promotions

    A sale needs lively, honest wording.

  • Stores retargeting visitors

    Warm audiences need different words.

  • Owners who write their own ads

    You want a second pair of eyes and new angles.

  • Teams with a media buyer

    Your buyer needs a steady supply of variants.

Problems solved

Why Ad Copy Underperforms

Weak ad copy is easy to spot and expensive to run. We fix these six problems more often than any others.

  1. The first line is weak.

    The see-more cut-off hides the point.

  2. One angle for everyone.

    Cold and warm audiences get the same words.

  3. Text is too long.

    Headlines are truncated and descriptions are ignored.

  4. The button does not match.

    The copy promises one thing and the button says another.

  5. Claims break platform rules.

    Wording risks a rejected ad.

  6. Variants are not named.

    Nobody can tell which version won.

What we can do

Facebook Ad Copy: What the Work Covers

Six jobs make up the work. Your package decides how many sets each one covers.

Offer and audience review

We learn the offer, buyers and any objections.

Angle writing

We write several angles for different audiences.

Copy sets

Primary text, headline, description and button are written together.

Hook lines and scripts

TikTok hooks and short scripts are written to be spoken.

Policy and length checks

Copy is checked against length limits and common policy traps.

Naming and test plan

Variants are named and a test plan is written.

What is included

What Is Inside Your Paid Social Wording Package

Each deliverable in Ad Copy for Facebook, Instagram & TikTok sits in one of the six groups below. The comparison table below shows how far each group goes by package for paid social wording.

Review

  • Offer notes
  • Audience notes
  • Objections list
  • Competitor ads scan

Angles

  • Benefit angle
  • Problem angle
  • Social proof angle
  • Offer angle

Copy

  • Primary text short and long
  • Headlines
  • Descriptions
  • Button choices

Short video

  • Hook lines
  • On-screen text
  • Spoken script
  • End line

Checks

  • Length limits
  • Policy trap check
  • Claim review
  • Spelling and style

Hand-over

  • Copy document
  • Naming system
  • Written notes
  • Recorded walkthrough

You bring the products and brand assets, and you approve each step. We handle the paid social wording work and the checks.

Ad copy workflow

How Ad Copy Moves From Angles to Tested Variants

The walkthrough lays out the four stages ad copy goes through: finding the angles, drafting the sets, naming the variants and handing over a test plan, each with something concrete for you to review.

From angles to ad copy ready to testFrom angles to ad copy ready to test. A glowing token travels through four stages: Angles (Day 1-2): Offer and buyer notes, Objections listed, Angles agreed, delivering Angle map; Draft (Day 3-5): Primary text written, Headlines written, Hooks for video, delivering Copy sets; Check (Day 5-6): Length limits checked, Policy traps reviewed, Claims confirmed, delivering Checked copy; Hand over (Day 7): Variants named, Test plan written, Edits applied, delivering Test-ready set. The progress bar fills and the project is stamped Delivered.From angles to ad copy ready to testFour stages, a clear output at each.AnglesDay 1-2Offer and buyer notesObjections listedAngles agreedAngle mapDraftDay 3-5Primary text writtenHeadlines writtenHooks for videoCopy setsCheckDay 5-6Length limits checkedPolicy traps reviewedClaims confirmedChecked copyHand overDay 7Variants namedTest plan writtenEdits appliedTest-ready set1234AnglesDraftCheckHand overDELIVERED
From angles to ad copy ready to testFrom angles to ad copy ready to test. A glowing token travels through four stages: Angles (Day 1-2): Offer and buyer notes, Objections listed, Angles agreed, delivering Angle map; Draft (Day 3-5): Primary text written, Headlines written, Hooks for video, delivering Copy sets; Check (Day 5-6): Length limits checked, Policy traps reviewed, Claims confirmed, delivering Checked copy; Hand over (Day 7): Variants named, Test plan written, Edits applied, delivering Test-ready set. The progress bar fills and the project is stamped Delivered.From angles to ad copyready to testFour stages, a clear output at each.AnglesDay 1-2Offer and buyer notesObjections listedAngles agreedAngle mapDraftDay 3-5Primary text writtenHeadlines writtenHooks for videoCopy setsCheckDay 5-6Length limits checkedPolicy traps reviewedClaims confirmedChecked copyHand overDay 7Variants namedTest plan writtenEdits appliedTest-ready set1234DELIVERED
Portfolio

Store Designs From Our Studio

Ad Copy for Facebook, Instagram & TikTok gets the same attention to layout, spacing and detail as each design below, every one built around a single catalog and one kind of buyer.

Artist creator visual for Shopify Store Design for Personal Brands & Creators

Artist creator store design

Artist creator
Restaurant ingredients visual for Wholesale & B2B Shopify Store Setup

Restaurant ingredients store design

Restaurant ingredients
Skincare visual for Custom Shopify Theme Design from Scratch

Skincare store design

Skincare
Home decor visual for Full Shopify Store Redesign & Makeover

Home decor store design

Home decor
Jewelry visual for Seasonal & Campaign Shopify Homepage Design

Jewelry store design

Jewelry
Coffee visual for Shopify Landing Page Design & Build

Coffee store design

Coffee
Process and timeline

How Your Paid Social Wording Is Delivered, Start to Finish

Six steps, and nothing changes on your live store until you approve it. Your calculator choices decide how long each step of the paid social wording takes.

  1. 1

    Brief and asset review

    You tell us what your paid social wording must achieve, who it is for and what you admire. We agree the plan in writing.

  2. 2

    Choose how we get access

    Invite us to your store as a collaborator, or we work in our own Partner account and transfer what we make. We never ask for owner passwords while we work on the paid social wording.

  3. 3

    Learn the offer and write the angles

    We read your offer, product pages and reviews, list buyer objections and agree three to five angles before any ad is written, so each set tests a different reason to buy.

  4. 4

    Draft, check and name the variants

    We write each set within the platform limits, check for policy traps and weak claims, name every variant for clean testing and send the copy with a short test plan.

  5. 5

    Compare the result with the brief and with your store

    We check every paid social wording deliverable against the brief and, where it goes into a store, on phones, tablets and desktops. If a detail does not match the plan, we fix it first.

  6. 6

    Deliver and hand over

    After your approval we deliver the paid social wording with source files and written notes. Revisions are included for Ad Copy for Facebook, Instagram & TikTok, and every account remains yours.

Compare your options

Do it yourself, Marketplace gig, Large agency or Our Paid Social Wording Service?

Four usual ways to get ad copy. This comparison shows who writes angles and checks limits and policy traps.

What mattersDo it yourselfMarketplace gigLarge agencyStore Design Expert
Several angles written on purposeOne ideaSometimesExtra costYes
Length and policy checksNoSometimesSometimesYes
TikTok hooks and scriptsNoExtra costSometimesYes
Variants named for testingNoNoSometimesYes
Price known before work beginsCheap but open-endedYesQuote onlyYes
Shopify store and checkout expertiseLearningVariesGeneralYes
Two structured revision roundsNoVariesExtra costYes
Source files and notes delivered in writingNoRarelySometimesYes
Inside every project

What Protects Your Store and Your Budget During Ad Copy for Facebook, Instagram & TikTok

Doing this work touches your store, your brand and your budget, so these six habits come with every paid social wording package.

Honest claims and platform rules

We write only claims you can support and avoid wording that triggers common ad rejections, but approval, regulated categories and ad accounts remain your responsibility and the platform's decision.

Least access needed

We ask only for the access your paid social wording needs, through Shopify's own sharing tools where a store is involved, and remove it when we finish.

Working files are yours

Final and working files for your paid social wording are handed over, so another person could use them later.

Checked before you look

Every paid social wording item is checked against the brief first, so your review covers taste and wording, not faults.

No promised sales

We make paid social wording to help shoppers decide, and we never promise revenue, rankings or reach.

Rights respected

We only use images, fonts, music and text you own or that are properly licensed in your paid social wording, and we say which.

Interactive price calculator

Build Your Paid Social Wording Package

Choose a package, then tell us about your volume, your ad copy needs and how soon you want it. The fixed price and delivery window update with every click.


Choose your packageRequired

Packages grow with volume and depth of paid social wording. Each option states its own price and any added days.

Five ad copy sets for Facebook and Instagram, each with primary text, headline, description and button choice, written within the platform's length limits.

  • Five ad copy sets
  • Primary text, headline and description
  • Button choice for each
  • Length limits checked
  • Two angles covered

Fifteen ad copy sets across three angles with TikTok hook lines and short video scripts, short and long primary text and a naming system for easy testing.

  • Everything in Adhook Essential
  • Fifteen ad copy sets
  • Three angles
  • TikTok hook lines and scripts
  • Short and long primary text
  • Naming system for testing

Forty ad variations across cold, warm and retargeting audiences with a message map, a testing plan, seasonal variants and a review round after your first results.

  • Everything in Adhook Plus
  • Forty ad variations
  • Cold, warm and retargeting versions
  • Message map
  • Testing plan
  • Review round after first results

Very large volumes, several brands or stores, rush schedules and unusual formats for paid social wording are scoped separately and quoted at a fixed price.

How many ad copy sets?Required

Each set is written, checked and named.

Which platforms?Required

Each platform has its own limits and style.

Which audiences?Required

Warm audiences need different wording.

How soon do you need it live?Required

Standard follows the schedule your other choices set. Pay to move up the queue and go live sooner.

Optional extrasOptional

Each one begins switched off. Turn on what you need, watch the total, switch it back off.

Request a custom quote

Very large volumes, several brands or stores, rush schedules and unusual formats for paid social wording are scoped separately and quoted at a fixed price.

Request a Quote

Changed your mind? Choose Adhook Essential, Adhook Plus or Adhook Premier above to return to the instant calculator.

Packages and comparison

Paid Social Wording Package Comparison

Line-by-line detail of what each package covers, useful when choosing between a light pass and a full paid social wording service.

What is includedAdhook Essential
$240
Adhook Plus
$590Recommended
Adhook Premier
$1,290
Five ad copy setsIncludedIncludedIncluded
Primary text, headline and descriptionIncludedIncludedIncluded
Button choice for eachIncludedIncludedIncluded
Length limits checkedIncludedIncludedIncluded
Two angles coveredIncludedIncludedIncluded
Fifteen ad copy setsNot includedIncludedIncluded
Three anglesNot includedIncludedIncluded
TikTok hook lines and scriptsNot includedIncludedIncluded
Short and long primary textNot includedIncludedIncluded
Naming system for testingNot includedIncludedIncluded
Forty ad variationsNot includedNot includedIncluded
Cold, warm and retargeting versionsNot includedNot includedIncluded
Message mapNot includedNot includedIncluded
Testing planNot includedNot includedIncluded
Review round after first resultsNot includedNot includedIncluded
Typical delivery3 to 5 days5 to 9 days9 to 15 days

Choose your options in the calculator above: the total and the delivery estimate it shows for Ad Copy for Facebook, Instagram & TikTok are final.

Why Store Design Expert

Facebook Ad Copy: Why Brands Choose Us

Anyone can generate ad text. Store owners hire us for the angles, the length and policy checks and the naming that make ad tests readable.

Angles, not just wording

Each set tests a different reason to buy.

Daily work on Shopify stores and ads

Landing pages, product pages and feeds are everyday material for us, so ads match where they lead.

Rated 4.9+ by verified clients

These reviews come from verified Store Design Expert clients, in their own words, and your paid social wording follows the same process.

Prices you can plan around

Every package, option and extra has a visible price, sized by volume, detail and speed for your paid social wording.

No account manager in between: you reach the person doing the work

You write to the person handling your paid social wording, not a ticket queue.

Experience since 2015

More than 450 Shopify stores launched means few catalog, content or launch problems are new to us, paid social wording included.

What we need to get started

What We Need Before We Start Your Paid Social Wording

Three ways to give access, then a short list of facts about your paid social wording.

Your offer

Tell us the product, price and any promotion.

Reviews and objections

Share reviews and questions customers ask.

Ads you have run

Share past ads and, if you can, what worked.

Accept our collaborator request

Tell us your store address and say yes to our access request. The owner can grant what we need for your paid social wording and remove us in one click.

Taking over existing work? That is fine

Tell us what is already in place for Ad Copy for Facebook, Instagram & TikTok and who made it. We review your paid social wording first and agree what to keep.

Or share a restricted staff login

A staff account with limited permissions works too for paid social wording, though the collaborator route is easier to revoke.

Owner passwords and card details are never requested for your paid social wording. Everything runs through Shopify's built-in access settings, and our access ends with the project.

Testimonials

What Store Owners Say Before You Order Ad Copy for Facebook, Instagram & TikTok

Verified Store Design Expert clients describe the brief, the work and the handover in their own words, and your paid social wording follows the same path.

Verified

Store Design Expert is the best. The work is very professional, they pay close attention to detail and, more importantly, they listen. Their level of cooperation is second to none, and everything was delivered in a very timely manner. I will keep them in mind for future projects.

BN
Barbara N.United States
Verified

The experience was tailored to my brand and specifications to the letter. I love the result.

EP
Eric P.United States
Verified

They definitely get the job done. Very patient and understanding throughout the whole project.

BS
Brian S.United States
Verified

Thank you so much to Store Design Expert and the team. My site looks far more appealing to customers, and I will happily recommend your services to other new small businesses.

JS
Jennifer S.United States
Verified

Very patient, informative and transparent, and they did exactly what they said they would do. Thanks for all the help!

RO
Raymond O.United States
Verified

Store Design Expert is the only one I use for all things WordPress. They have a high level of understanding, deliver quality work and are easy to deal with.

SC
Scott C.United States
Verified

A pleasure to work with. They did pretty much everything I asked and definitely exceeded my expectations. I will be working with Store Design Expert again soon.

JL
Jerry L.United States
Verified

Superb work! Store Design Expert is incredibly patient, and even when I did not fully understand my own questions, everything was explained again in detail. My vision was implemented perfectly, and the work is worth every cent I spent.

KB
Katrin B.Germany
Verified

Very impressed with the build-out. My store is ready to get started, and I am sure I will reach out for edits down the road, but this is everything I could ask for to get the party started. Thanks again, and I will be in touch for future projects.

DH
Dale H.United States
Related searches

Searches That Bring Owners to Ad Copy for Facebook, Instagram & TikTok

People describe Ad Copy for Facebook, Instagram & TikTok in different ways when they search. These are the common ones.

If you searched for “ad copy for facebook instagram tiktok for shopify stores”, “facebook ad copy examples”, “facebook ad copy generator” or “facebook ad copy character limit”, Ad Copy for Facebook, Instagram & TikTok is the work that answers it.

People who look up “facebook ad copy length”, “facebook ad copy specs”, “how to write facebook ad copy” or “template for facebook ad copy” usually want Ad Copy for Facebook, Instagram & TikTok; the calculator above shows the price and delivery estimate before you commit.

People who look up “facebook ad copywriting”, “best facebook ad copy”, “how to make a facebook ad copy” or “facebook ad copy best practices” usually want Ad Copy for Facebook, Instagram & TikTok; the calculator above shows the price and delivery estimate before you commit.

Related searches include “hire custom ad copywriters” or “cost of ad copywriting”.

FAQ

Facebook Ad Copy: Your Questions Answered

Answers on cost, timing, access, files and what happens after delivery for paid social wording.

How long does ad copywriting take?

Most projects take 3 to 15 working days, depending on package, number of sets and platforms. An estimate is shown in the calculator first, and payment comes after.

Do you run the ads for me?

No. We write the copy and a test plan. You or your media buyer set up the campaigns, budgets and audiences, and ad approval is decided by the platform.

What do you need from me to start Ad Copy for Facebook, Instagram & TikTok?

Send your offer, product links, any past ads and a short note on your audience. We begin by writing the angles.

How much does Ad Copy for Facebook, Instagram & TikTok cost?

You can order Ad Copy for Facebook, Instagram & TikTok from $240; the most it reaches, with all options selected, is $3,790.

What packages are available for Ad Copy for Facebook, Instagram & TikTok?

You can choose between Adhook Essential at $240 (3 to 5 working days), Adhook Plus at $590 (5 to 9 working days) and Adhook Premier at $1,290 (9 to 15 working days) for Ad Copy for Facebook, Instagram & TikTok.

What do I get with Adhook Essential for Ad Copy for Facebook, Instagram & TikTok?

Five ad copy sets for Facebook and Instagram, each with primary text, headline, description and button choice, written within the platform's length limits. It includes: Five ad copy sets; Primary text, headline and description; Button choice for each; Length limits checked; Two angles covered. Adhook Essential costs $240 and takes 3 to 5 working days.

Which choices do I make for Ad Copy for Facebook, Instagram & TikTok?

When you order Ad Copy for Facebook, Instagram & TikTok you pick a package and then answer 4 short questions in the calculator: how many ad copy sets (Five sets, Fifteen sets, Forty variations); which platforms (Facebook and Instagram, Add TikTok, Add TikTok and Pinterest); which audiences (Cold audiences, Cold and warm, Cold, warm and retargeting); how soon do you need it live (Standard, Sooner, Fastest).

What can I add on top of Ad Copy for Facebook, Instagram & TikTok?

Extras available with Ad Copy for Facebook, Instagram & TikTok: Seasonal variants (+$130), Landing-page match check (+$110), Results review round (+$160), Matching email subjects (+$90), Translation-ready notes (+$110) and Recorded walkthrough (+$90).

Can I get a custom quote for Ad Copy for Facebook, Instagram & TikTok?

If Ad Copy for Facebook, Instagram & TikTok needs more than the packages cover, use Request a custom quote on this page. We write the scope for your job and quote one fixed price before any work starts.

Ready when you are

Facebook Ad Copy: Order Your Package

Choose a package, watch the fixed price settle and have a team that has launched 450+ Shopify stores write ad copy that stops the scroll and fits the platform.

Fixed price · Two revision rounds · Files handed over